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Direct Line Group is a new organisation, with a clear vision: to be the best at everything we do. We are the number one motor and home insurer, making us the largest insurer in the country for personal customers.
Drive strategy to support customer marketing initiatives using automated communications through web, email, mobile and SMS touch points to retain customers in the digital channels.
Direct Line Group is a new organisation, with a clear vision: to be the best at everything we do. We are the number one motor and home insurer, making us the largest insurer in the country for personal customers.
The Senior Marketing Consultant, is responsible for planning and implementing data driven marketing programmes to drive quotes, conversion, up-sell and x-sell ensuring that marketing Return On Investment (ROI) is maximised.
Due to continued investment in data driven marketing and a desire to put analysis at the core of CRM strategy, an exciting new role as Marketing Data Manager has become available.
Due to continued investment in data-driven marketing and a desire to put analysis at the core of CRM strategy, an exciting new role as Marketing Data Manager has become available.
Responsible for the prioritisation, planning and delivery of efficient customer and prospect campaign selections across the Marketing department and wider business to support new business and customer value targets.
To provide digital leadership to the organisation specifically in the remit of best practice digital capabilities to drive increased user engagement from online activities. Requirements - Considerable experience in Digital and/or online customer engagement marketing, ideally someone with a background in UX design techniques who has moved into the digital/social space.
Lead development of strategic capability to drive value across the product portfolio and achieve budgeted profitability and market share as a composite part of the Personal Lines strategy. Responsibilities • Play a leading role in the development of business strategy to deliver profitable growth and achieve ROE.
Planning and developing contact plans that use social media and social converstion as an avenue for existing customers to interact with the brands creating advocacy, increasing brand sentiment and engagement.
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