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Drive strategy to support customer marketing initiatives using automated communications through web, email, mobile and SMS touch points to retain customers in the digital channels.
The Senior Marketing Consultant, is responsible for planning and implementing data driven marketing programmes to drive quotes, conversion, up-sell and x-sell ensuring that marketing Return On Investment (ROI) is maximised.
The Senior Marketing Consultant, is responsible for planning and implementing data driven marketing programmes to drive quotes, conversion, up sell and x sell ensuring that marketing Return On Investment (ROI) is maximised.
Due to continued investment in data driven marketing and a desire to put analysis at the core of CRM strategy, an exciting new role as Marketing Data Manager has become available.
Due to continued investment in data-driven marketing and a desire to put analysis at the core of CRM strategy, an exciting new role as Marketing Data Manager has become available.
Responsible for the prioritisation, planning and delivery of efficient customer and prospect campaign selections across the Marketing department and wider business to support new business and customer value targets.
DLG holds some of the biggest brands in the country and we are looking for a highly capable individual that can lead & deliver Insight reporting for the business categories. The role holder will be an ambassador for our insight ensuring that it is communicated effectively across the business.
To provide digital leadership to the organisation specifically in the remit of best practice digital capabilities to drive increased user engagement from online activities. Requirements - Considerable experience in Digital and/or online customer engagement marketing, ideally someone with a background in UX design techniques who has moved into the digital/social space.
Lead development of strategic capability to drive value across the product portfolio and achieve budgeted profitability and market share as a composite part of the Personal Lines strategy. Responsibilities • Play a leading role in the development of business strategy to deliver profitable growth and achieve ROE.
Direct Line Group is a new organisation, with a clear vision: to be the best at everything we do. We are the number one motor and home insurer, making us the largest insurer in the country for personal customers.
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