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Reporting to the Head of Channel Marketing in the UK, the role holder will be responsible for the optimal deployment of marketing programmes and B2B business solutions aimed at the SME market, in order to support the on-target delivery of customer volume and revenue objectives, within a face to face Sales Channel.
Define and lead the UK product strategy of Yellow Pages. Proactively monitoring product performance and recommending and executing initiatives where action is required to meet short term or long term product objectives.
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Reporting to the Head of Channel Marketing in the UK, the role holder will be responsible for the optimal deployment of marketing programmes and B2B business solutions aimed at the SME market, in order to support the on-target delivery of customer volume and revenue objectives, within a face to face Sales Channel.
Define and lead the UK product strategy of Yellow Pages. Proactively monitoring product performance and recommending and executing initiatives where action is required to meet short term or long term product objectives.
Design, plan, develop, deploy and maintain working software in a fast-paced environment using agile methods and iterative delivery of business value Participate in a scrum team dedicated to a task.
The position is responsible and accountable for creating, managing, and coordinating search marketing campaigns within the UK on behalf of multiple, internal teams and coordinating campaigns with the UK Consumer, eMarketplace team and the Global Branding team within Marketing Shared Services.
Reporting to the Global Director of Affinity, the Traffic & Reporting Manager will produce timely reporting, drawing out critical key insights, then work with the wider online affinity and store teams to support on-going development, refinement and optimisation.
The role holder carries responsibility for products in the Presence product portfolio (which includes websites, videos, digital presence ), to meet customer number, revenue and customer satisfaction (NPS) objectives. The role holder is responsible for the day-to-day in-life performance of their products and will help to set the strategic direction for the product line, working with the Head of Presence Products.
The role holder carries responsibility for products in the Mobile product portfolio (which includes mobile sites & apps), to meet customer number, revenue and customer satisfaction (NPS) objectives. The role holder is responsible for the day-to-day in-life performance of their products and will help to set the strategic direction for the product line, working with the Head of Mobile Products.
- Create world class user experiences for Yell's mobile consumer products - Creating innovative mobile application user interface designs (iOS, Android & WP7) - Prototype UX/UI design using the latest.
The role offers the right candidate the opportunity to work in a listed, fast pace, media group that is implementing a bold new business strategy. The output of the position will have top management and board attention and the work within internal auditing will have a substantial impact on ensuring effective financial and non-financial operations of Yell Group.
To lead, plan and manage the transition to the new Group brand strategy, as defined by the current development work. Success will be measured by the extent to which the new brand is rolled out across all key media and touchpoints across the business globally.
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