EPW1
Job Title: Senior Digital Marketing Executive
Site Location: Hybrid, but must be able to travel to Wrexham, Telford, Tamworth and Scunthorpe
Reports To: Head of Digital Marketing
Job Purpose:
To understand outdoor living products as a category in the UK, including competition, market trends and identify marketing opportunities for Epwin. To deliver the already defined strategic digital marketing plan for Epwin’s outdoor living brands as a driver for sales growth.
Key Accountabilities:
1. Develop a broad knowledge of the outdoor living market in the UK and understand where Epwin sit within that currently and identify with support of the wider team, the best opportunities for growth.
2. Fully understand the digital objectives of the outdoor living brands and deliver through tactical day to day activities covering paid search and socials, SEO, content creation and campaign delivery.
3. Daily management of external agencies to ensure objectives are being met within agreed budgets.
Key Experiences and Skills Required:
4. Several years’ experience in a marketing position preferably in building products manufacturing or trade distribution and must have proven B2B experience. B2Specifier and B2C experience would be advantageous
5. Experienced all round marketer with a solid understanding of digital marketing including paid search, SEO and supportive content, email marketing and organic and paid social media
6. Experienced in customer centric marketing – creating personas and journey mapping leading to inbound and outbound campaigns
7. Experienced in using CRM and creating workflows (ideally Salesforce and / or HubSpot) to drive automated campaigns and lead management
8. Strong commercial awareness
9. Brand management and positioning experience – a brand ambassador
10. Proficient in interpreting data / campaign analysis to ensure activities are results driven
11. Experience in planning and managing budgets effectively and delivering strong ROAS with paid media
12. Understand the importance of competitor analysis and bench marking
13. Experience within a business that used ecommerce as part of the sales mix would be advantageous
14. Excellent communication & interpersonal skills – ability to build relationships both internally and externally
15. Excellent verbal, written & presentation communication skills
16. Experienced in managing and working efficiently with external stakeholders such as suppliers and marketing agencies
17. Must be disciplined and organised with good project management skills and effective planning, capable of working to tight deadlines and manage others to do the same
18. A desire to keep up with industry and marketing developments ensuring knowledge is current
19. Ability to work effectively as part of a team as well as being a self-starter who can independently work
20. Must demonstrate resilience and enthusiasm to get projects completed
Desirables Skills, Qualifications and Experience Required:
21. Degree educated in marketing related discipline or marketing qualification
22. 3 + years’ experience within marketing roles with decision making responsibility
23. CRM experience (Salesforce and HubSpot ideally)
24. Good organisational skills
25. Excellent interpersonal skills and a strong influencer
26. Strong project management skills
27. Have a mix of creativity and analytical skills
28. Able to present to teams of differing sizes
29. Full UK driving licence
Personal Attributes:
30. Empowering Others – Delegation of trust, correct controls, feedback, communicate accountability and responsibility
31. Action orientated – Able to deal with problems in appropriate time frames
32. Driven by results – Decisive, confident addressing problems and opportunities, challenging activities to improve performance, demonstrate willingness to challenge accepted methods and standards
33. Effective communication – Clear concise written and spoken, ability at all levels, customer, supplier and internal
34. Strategic agility – recognition of a changing need and speed of response, rapid reaction to challenges
35. High Standards – demonstrating a motivation to improve standards and thereby making a real difference, challenging inadequate solutions
36. Integrity and trust – demonstrating a sense of commitment to openness, honesty, loyalty and high standards in undertaking the role