Overview
As our Email Marketing Executive, you'll play a key role in engaging learners, employers and partners through targeted and impactful email campaigns. Working within our in-house marketing team, you'll be responsible for creating, managing, and optimising email journeys that promote our apprenticeship programmes, professional training courses, school projects and employer services. You'll use HubSpot and other leading email platforms to design campaigns that drive awareness, nurture leads, and support learner engagement from initial enquiry through to enrolment and beyond. This is a hands-on role that combines creativity, data analysis and marketing automation to deliver measurable results. You'll work closely with colleagues across marketing, sales and operations to ensure our email communications are on-brand, compliant and aligned with wider business objectives. From A/B testing and segmentation to content personalisation and reporting, you'll use data-driven insights to continuously improve performance and enhance the learner and employer experience. Reporting to the LMP Head of Marketing, this role also involves liaising with SEG marketing and HubSpot teams.
* Plan, create, and deliver engaging email marketing campaigns that drive course enquiries, enrolments, and engagement.
* Oversee and optimise the use of HubSpot daily for the 3 LMP brands
* Manage email workflows and automation within HubSpot, Campus, Hootsuite or similar CRM/marketing automation platforms.
* Develop and segment contact lists to target key audiences effectively.
* Create, proofread and test email content to ensure high quality, accuracy and brand consistency.
* Monitor campaign performance, analyse key metrics (open rate, CTR, conversions), and produce regular reports.
* Implement A/B testing and data-driven improvements to enhance campaign results.
* Collaborate with design, content, and digital teams to ensure alignment across channels.
* Manage social media scheduling and engagement using Hootsuite (or equivalent platform).
* Support lead nurturing, re-engagement, and learner retention campaigns.
* Stay up to date with email marketing best practices, GDPR compliance and industry trends.
* Support HubSpot SalesHub CRM growth and integration via email marketing and campaigns.
* Proven experience in email marketing, preferably within the education, training, or B2B sector.
* Proficiency in at least one of the following platforms: HubSpot, DotDigital or Hootsuite.
* Strong understanding of CRM systems, marketing automation and data segmentation.
* Excellent written communication skills and attention to detail.
* Analytical mindset with the ability to interpret campaign performance data.
* Knowledge of email deliverability, HTML templates and design principles.
* Understanding of GDPR and best practices in data privacy.
* Ability to work collaboratively across teams and manage multiple campaigns simultaneously.
* Highly organised with excellent time management and attention to detail.
* Comfortable working in a fast-paced, collaborative environment.
* Batchelor's Degree or certification in Marketing, Communications or related field.
* HubSpot, DotDigital, or Hootsuite certification.
* Experience in digital marketing, social media management, or content marketing.
At the LMP Group, we are driven by a singular mission: to inspire ambition. Our three distinct companies - LMP Education, Inspire ATA, and LMP Action - work together to create a profound educational and social impact throughout the UK, fostering positive and sustainable development through collaboration.
* 28 days holiday and get an extra day for each year you stay with us, up to max 33 days PLUS bank holidays.
* We pay for a Healthcare Plan once you've passed probation, which includes access to a private GP.
* From day 1, free life insurance covering up to x4 your salary.
* We'll both add money into your pension pot after 3 months.
* Get 25% off online learning resources for year 1 to GCSE with EdPlace.
* Choose what flexible benefits you want after you've passed probation - this could be buying extra holiday, dental, topping up your healthcare plan, bikes, gym membership, electric cars and give as you earn.
Confidentiality The post holder must maintain the confidentiality of information about clients, staff and other LMP stakeholders. Some work is confidential, and information gained must not be communicated to other persons except in the recognised course of duty. The post holder must always meet the requirements of the General Data Regulation Act.
Safeguarding, Prevent & Equal Opportunities The LMP Group are committed to anti-discrimination and equal opportunities for all. We are equally committed to Safer Recruitment Policies, Safeguarding, the Prevent Duty and promoting the welfare of children, young people and adults. To achieve our commitment, we will ensure continuous development and improvement of robust safeguarding processes and procedures that promote a culture of safeguarding amongst our staff and volunteers.
Pre-employment Checks Please be aware that upon a successful offer of employment the company completes digitalized right-to-work checks and DBS applications via an external provider. The company also completes an internal online social media search, in line with Keeping Children Safe in Education guidance.
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