This role will support the National Sales Team in the continued growth
of our National Sales, with a key focus on Boddingtons Cask & JW Lees
brands. This is a hands-on role which directly impacts the expansion of distribution,
the strengthening of customer relationships, and the delivery of outstanding
brand execution. You will work closely with the wider sales team, supporting
national account strategies by building strong in-trade relationships and
increasing rate of sale.
The Main Roles & Responsibilities:
·
Increase distribution of Boddingtons Cask and JW
Lees beer brands across Pub Company and Wholesale channels.
·
Identify and secure new stockists within agreed
target accounts and territories.
·
Support existing customers to maximise sales
performance and improve brand presence.
·
Work collaboratively with wholesale representatives
to unlock new opportunities and drive volume growth.
·
Deliver best-in-class execution standards across
all brands in outlet.
·
Ensure visibility through point of sale activation,
merchandising, and quality presentation.
·
Promote product quality standards, particularly
within cask ale, ensuring customers serve our beers to the highest standards.
·
Build strong day-to-day relationships with Pub
Company Area Managers, Wholesale Area Managers, publicans, and key in-trade
decision makers.
·
Act as a trusted brand representative in the
market, providing excellent customer service and ongoing support.
The Person:
·
Previous experience in sales, hospitality, brewing,
drinks or FMCG.
·
Strong relationship-building and communication
skills.
·
Self-motivated with a proactive “get up and go”
attitude.
·
Strong work ethic with the ability to manage time
effectively in a field-based role.
·
Passion for beer, brewing, and delivering quality
products.
·
Commercial mindset with enthusiasm for selling and
growing brands.
·
Positive, energetic, and resilient approach.
·
Understanding of cask ale and beer quality
standards.
·
Experience working with wholesalers, pub companies,
or on-trade customers.
·
Full UK driving license and willingness to travel nationally.
About JW Lees:
Proudly family owned and nearly 200 years old, JW Lees are the original modern, traditional brewer. With 150 pubs, inns and hotels across the North West and North Wales, we are passionate about great beer, fantastic food and memorable experiences.
We put people at the heart of our business, always doing the right thing and always sticking together. Our six values are at the heart of everything we do:
Proud - Savvy - Honest - Passionate - Personal - Together