Position title: Digital Content & SEO Executive at St John Ambulance
Job Summary
The Digital Content & SEO Executive will own the planning, creation, and optimisation of all content across St John Ambulance’s eCommerce websites, from landing pages and blogs to category copy and downloadable resources. Using tools such as SISTRIX, InLinks, and Screaming Frog, they will shape a search‑led content strategy, identify opportunities for growth, and ensure the website is structured and optimised for visibility and conversion. This role is central to driving organic traffic and supporting trading priorities, working closely with the eCommerce, CRM, and Campaigns teams to deliver content that engages audiences and achieves commercial goals.
About You
* GCSE level or equivalent (Grade C/4) including Maths & English, minimum 5
* Experience producing SEO‑optimised copy across multiple formats (blogs, landing pages, category/product pages) and managing downloadable resources (guides, white papers, toolkits)
* Proficiency with keyword research and clustering tools (SISTRIX, InLinks) to inform content plans
* Experience managing local SEO platforms (Google Business Profile)
* Ability to conduct technical SEO audits (Screaming Frog) and coordinate fixes with developers or third parties
* Strong writing and editing skills with the ability to adapt tone and style for different audiences
* Good analytical skills and ability to interpret SEO data to make practical recommendations
* Organised and able to manage multiple content projects to deadlines
* Awareness of digital analytics trends, tools and best practices
* Knowledge of on‑page SEO best practices and their application to content creation
* Ability to work independently and effectively within cross‑functional teams
* Right to work in the UK (no sponsorships)
* Must be able to travel nationally, with frequent London travel
Key Responsibilities
* Develop and execute SEO‑led content plans informed by keyword research and topic clustering.
* Plan, create, and maintain all content assets across the eCommerce website and associated channels (blogs, landing pages, product/category pages, downloadable resources).
* Use SEO tools (SISTRIX, InLinks) to identify keyword opportunities and content gaps that drive visibility and organic growth.
* Manage and optimise St John Ambulance’s Google Business Profile.
* Apply on‑page SEO best practice to titles, meta descriptions, headings, internal linking, and copy to improve rankings and click‑through rates.
* Conduct regular technical SEO audits with Screaming Frog (or similar tools), highlight issues, and coordinate fixes with the eCommerce team, developers, or third parties.
* Track content performance using Google Analytics, Search Console, and SISTRIX, providing reports and practical recommendations.
* Track competitor SEO and content activity, sharing insights and opportunities with the wider team.
* Stay up‑to‑date with algorithm changes, evolving search behaviours (including AI‑driven and conversational search) and apply learning to improve content performance.
* Collaborate with eCommerce, CRM, and Campaigns teams to ensure content is aligned with trading priorities, campaigns, and brand objectives.
* Undertake any other duties commensurate with the role, band, and skills of the post‑holder.
Benefits
* Competitive salary and pension scheme
* 33 days holiday (inclusive of bank holidays) – increasing to 38 days over 5 years
* Cycle to work scheme, Electric Vehicle Scheme
* Health and Wellbeing portal – access to financial, health and wellbeing support and Employee Assistance Programme
* Discounts – Blue Light, NHS, mobile phones, gym, cinema, restaurants, holidays, shopping
About St John Ambulance
St John Ambulance is a national charity with over 1,416 employees and 31,000 volunteers, dedicated to saving lives through essential first aid services, training and campaigning. We offer a supportive culture, opportunities to grow and develop your career, and a recognition for the great work you do.
How to Apply
Right to work in the UK is required; St John Ambulance does not offer sponsorships. Please submit your application as early as possible. St John Ambulance may close the vacancy early if high volume of applications is received.
Equal Opportunity Statement
St John Ambulance is committed to equality, diversity and inclusion. We prohibit discrimination and provide a welcoming environment for all.
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