Head of Paid | Hybrid | Full-Time | Permanent
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Job Description
Location: Top Floor, The Civic Centre, Castle Hill Avenue.
We’re Sleeping Giant Media - an award-winning digital marketing agency on a mission to awaken potential in our clients, team and community and right now, we’re looking for a Head of Paid to join our growing team.
As a B Corp and Real Living Wage employer, we balance profit with purpose. From our Folkestone HQ, we help brands grow through smart strategy, creativity and data-driven marketing, all while championing sustainability, inclusivity and continuous learning.
About The Role
* Department: Client Delivery - Paid Team
* Right to work: Must have the right to work in the UK. No visa sponsorship.
* No recruitment agencies: We are not seeking agencies for this role.
* Location: Folkestone, Kent/Hybrid - 3 days per week in-office.
* Duration: Permanent, Full Time, Monday to Friday 9am-5:30pm (37.5 hours weekly).
* Package: Starting from £50,000 - £70,000 DOE +Benefits.
The Role
We’re looking for an inspiring Head of Paid to lead, shape and elevate our Paid Media service, spanning Paid Search, Paid Social and emerging platforms.
Working closely with the Director of Data & Performance, you’ll define the Paid Media vision and strategy, drive innovation (especially through AI and automation) and empower the team to deliver exceptional client results.
This is a senior leadership role at the heart of the agency, blending strategy, people development and commercial growth.
Key Responsibilities
* Define and deliver the Paid Media vision, strategy and service roadmap.
* Lead innovation across Paid Search, Paid Social and emerging platforms.
* Oversee team performance, training and development — fostering accountability, collaboration and growth.
* Champion ethical and effective use of AI to drive smarter performance.
* Partner with senior leaders to ensure Paid Media integrates seamlessly with other channels.
* Support the Commercial team in pitches and growth opportunities.Drive delivery excellence through process, documentation and performance tracking.
* Represent Sleeping Giant Media externally as a Paid Media thought leader.
The Person
You’re a strategic, people-first leader with a passion for Paid Media innovation. You combine analytical thinking with creativity, thrive on collaboration and have the confidence to lead both the vision and delivery.
AI & Innovation
We’re committed to embracing innovation and evolving with the digital landscape and that includes the smart use of AI. We see AI as a tool to enhance our work, not replace it. Whether it’s streamlining processes, uncovering insights, or supporting creativity, we’re always exploring how AI can help us deliver smarter, more effective results for our clients.
You’ll lead our responsible use of AI, exploring how technology can unlock creativity, efficiency and better performance.
You don’t need to be an AI expert to work here – just open‑minded, curious and willing to experiment. We’ll support you with tools, training and opportunities to learn, so you can confidently engage with AI in a way that enhances your work and adds value to your role.
If you’re excited about the future of digital and want to be part of a team that uses technology with purpose and responsibility, you’ll feel right at home.
Other Information
We are passionate about fostering a workplace where everyone can be their authentic selves and feel supported to thrive. We encourage applications from people of all backgrounds, including those from underrepresented backgrounds, people with disabilities and individuals of all faiths or beliefs.
* Please note that applicants must have the right to work in the UK, as we are unable to provide visa sponsorship.
* We do not ask about criminal convictions during our recruitment process. We believe in fair access to employment for everyone.
* We are committed to creating an inclusive and accessible recruitment process. If you need reasonable adjustments or specific support during the recruitment process, or once in the role, we’ll do everything we can to accommodate your needs.
* Our interview process will involve getting in touch with you over email – never WhatsApp. And we will never ask for any payment or payment information from you. If in doubt, just get in touch!
* If you're not sure you're 100% qualified but are excited about the role, apply anyway. We value potential and passion just as much as experience.
If you need to discuss any adjustments, get in touch at jobs@sleepinggiantmedia.co.uk.
Skills Needed
At Sleeping Giant Media, we look for people with curiosity, energy and a genuine desire to grow, both personally and professionally. Whether you’re just starting out or bringing years of experience, we want people who are switched on, motivated and kind.
Above all, you’ll need to wear CAPES, our values that guide how we work and who we hire: Communicator. Accountable. Positive. Effective. Self‑Aware.
This is a place for people who want to challenge themselves, learn continuously, support their teammates and make a positive impact, in and out of the office.
Required Criteria
* Proven senior leadership experience in Paid Media within an agency environment.
* Expertise across Google Ads, Meta, Microsoft Ads, LinkedIn Ads and other major platforms.
* Strong commercial and analytical acumen — able to turn insight into action.Strategic mindset with hands‑on understanding of performance delivery.
* Excellent communicator, confident with clients and internal teams.
* Deep understanding of attribution, conversion optimisation and audience strategy.
* Passion for developing teams and driving innovation.
Desired Criteria
* Experience with GA4, Looker Studio or similar analytics tools.
* Leading or supporting AI adoption in marketing.
* Awareness of evolving social platform trends and ad technologies.
* Informal or formal qualifications preferred, but not necessary.
Closing Date
Friday 12th December, 2025
Salary
Starting from £50,000.00 Yearly
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