Overview
The Marketing Campaign Manager is responsible for planning, managing, and executing integrated marketing initiatives across the business. You will work closely with other stakeholders in the marketing, sales, product and customer success teams to drive revenue and achieve our goals.
Responsibilities
* Grow new lead and MQA (marketing qualified account) volume through the execution of integrated marketing campaigns, including digital and field tactics, to support global Opus 2 goals.
* Manage global ad campaigns, aligning with regional campaign managers to execute as part of broader integrated campaigns.
* Lead the team in our utilisation and optimization of the ABM platform, coordinating with regional campaign managers and marketing operations on intent data, buying signals, and display ads.
* Develop and manage lead nurture email paths to push top of funnel leads through the buyer\'s journey.
* Collaborate with shared services on digital ad campaigns, including display and LinkedIn to develop engaging content relevant to the target audience, optimising as needed.
* Deploy marketing strategy to accelerate in-pipeline opportunities to customer conversion.
* Represent Opus 2 with industry agencies, associations and special interest groups.
* Monitor and report on marketing programs regularly to evaluate their efficiency and effectiveness.
* Experience leading customer acquisition programs.
* Expert at developing and executing marketing plans and campaigns.
* Proven track record of achieving ROI through optimization of large-scale marketing campaigns.
* Is a strong, decisive project manager able to multitask and prioritize concurrent projects.
* Displays excellent written and verbal communication skills both in a collaborative office environment and virtually as needed.
* 5+ years of relevant marketing experience, preferably in SaaS.
* Holds a degree in marketing, business or a related field or has equivalent work experience.
Opus 2 is a global leader in legal software and services, trusted partner of the world\'s leading legal teams. All our achievements are underpinned by our unique culture where our people are our most valuable asset. Working at Opus 2, you\'ll receive:
Benefits
* Contributory pension plan.
* 26 days annual holidays, flexible working, and length of service entitlement.
* Health Insurance.
* Loyalty Share Scheme.
* Enhanced Maternity and Paternity.
* Employee Assistance Programme.
* Electric Vehicle Salary Sacrifice.
* Cycle to Work Scheme.
* Calm and Mindfulness sessions.
* A day of leave to volunteer for charity or dependent cover.
* Accessible and modern office space and regular company social events.
#J-18808-Ljbffr