Digital Marketing Executive (Mid:Weight)
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Job Title: Digital Marketing Executive (Mid:Weight)
Location: Hybrid: Watford, WD24 7RY
Salary: Competitive
Job Type: Full Time, Permanent. Core working hours are Monday to Friday 08:30 – 17:00 (40 hours). This can be done on a Hybrid basis with up to 3 days in the office and 2 days working from home.
We’re looking for a proactive and creative Digital Marketing Executive to join a fast‑growing business. Reporting to our Head of Marketing, you’ll play a key role in driving our digital strategy – strengthening our online presence, supporting e‑commerce growth, and helping shape the next chapter of Vegetarian Express.
Responsibilities
* Drive omnichannel growth: Plan and execute digital campaigns across web, email, and social, ensuring consistent messaging that inspires action and strengthens brand engagement.
* Turn data into action: Build data capture and management practices, analyse digital performance, and translate insights into meaningful commercial decisions.
* Lead by doing: Take ownership of email marketing production and provide proactive day‑to‑day support to the Head of Marketing, making recommendations on ways to improve performance metrics.
* Champion collaboration: Work closely with Sales, Innovation Chefs, and Customer Service to align messaging, share insights, and ensure customer feedback shapes our online communication.
* Manage and evolve email marketing: Oversee end‑to‑end delivery – from segmentation and scheduling to A/B testing, reporting, and continuous optimisation through Klaviyo.
* Own website merchandising and content: Make photography requests for assets, product uploads, and descriptions, ensuring accuracy and visual appeal; shape the site as an information hub that drives inspiration, supports confidence, and generates quality leads.
* Report on performance: Create and maintain clear reports in Google Analytics, social media channels, GA4, and Klaviyo to measure engagement and guide strategy.
* Manage SEO activity to increase organic visibility, optimise content performance, and drive measurable traffic growth.
* Bring our brand to life on socials: Manage LinkedIn and Instagram channels, capture live content at events, and create posts that tell compelling, authentic stories for chefs and food professionals.
About Vegetarian Express
Vegetarian Express specialises in delivering plant‑based ingredients, ideas and inspiration to chefs across the UK for eating out of home. With the astronomical rise in popularity of plant‑based, vegan, vegetarian and flexitarian diets, we are uniquely positioned in the foodservice sector to meet this demand and are rapidly growing and expanding.
What we’re looking for
You don’t need to be vegan or a foodie to join our team, but you need a passion for digital marketing and at least 3‑5 years of experience in a similar role. We’re looking for someone who is commercially minded, proactive, and can confidently manage multiple projects in a fast‑paced environment.
Key Skills & Qualities
* Comfortable working independently and taking ownership of projects
* Able to prioritise tasks, make decisions autonomously, and take initiative
* Excellent written and verbal communication
* High level of accuracy and attention to detail
* Ability to multitask, prioritise, and meet deadlines
* Strong judgment in identifying risks and opportunities
* Experience using Canva to create social media content
* Collaborative mindset with strong teamwork skills
Essential Experience
* Hands‑on experience in digital marketing roles with demonstrated success in omnichannel campaigns.
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