TheGP Support Unit GPSU has been established to provide strategic and operationalsupport to general practice in Somerset. This new Communications and EngagementManager role will lead on internal and external communications, engagement strategies, and branding. The role requiresa confident communicator, content creator, and collaborator who will shape and promote GPSUs voiceto stakeholders across Somerset and beyond.
Main duties of the job
* Develop and deliver communication and engagement strategies aligned with GPSUs mission and goals.
* Create high-quality content for newsletters, press releases, social media, and website updates.
* Developbrand messaging and visual identityacross channels.
* Manage and grow GPSUs online presence,including website and social media platforms.
* Support leadership with internal comms, team briefings, and change communications.
* Act as a liaison with stakeholders, partnerorganisations, and Somersetpractices.
* Monitorand evaluate the effectiveness of communications and campaigns.
* Lead on media relations, including proactive media opportunities and reactivestatements.
* Organise stakeholder events, webinars, and campaigns to support engagement.
* Ensure all communications meet accessibility, inclusivity, and data protection standards.
Key requirements
* Educatedto degree level or equivalent experience in communications, marketing, PR orrelated field and evidence of continuous professional development
* Strongdigital communication and content creation skills
* Experienceof managing digital and offline communication channels
* Abilityto tailor messaging to diverse audiences
* Strongplanning and organisational skills
* Abilityto build and maintain effective relationships with colleagues and stakeholders
* Experienceof working with the media, including press release writing
About us
TheGP Support Unit (GPSU) exists to champion, support, and amplify generalpractice in Somerset. Acting as an extension of the practice team, we help GPsand primary care professionals navigate challenges, embrace innovation, andthrive. Through collaboration, shared expertise, and hands-on support,we deliver high-quality services that reduceburden, unlock system value, and ultimately improve patient outcomes.Trusted by practices and recognised across the Somerset system, the GPSU ishere to make general practice stronger now and into the future
Job responsibilities
Keyresponsibilities
* Develop and deliver communication and engagement strategies aligned with GPSUs mission and goals.
* Create high-quality content for newsletters, press releases, social media, and website updates.
* Develop brand messaging and visual identityacross channels.
* Manage and grow GPSUs online presence,including website and social media platforms.
* Support leadership with internalcomms, team briefings, and change communications.
* Act as a liaisonwith stakeholders, partnerorganisations, and Somersetpractices.
* Monitor and evaluate the effectiveness of communications and campaigns.
* Lead on media relations, including proactive media opportunities and reactivestatements.
* Organise stakeholder events, webinars, and campaigns to support engagement.
* Ensure all communications meet accessibility, inclusivity, and data protection standards
Communication:
* Create compelling written and visual contentacross multiple formats.
* Support and advise staff in best practices for communication and engagement.
* Communicate GPSU'smission and impact clearly to diverse audiences.
* Maintain consistent brand voiceand values in all outputs.
* Exercise diplomacy and professionalism in all correspondence and interactions.
Planning & organisational skills:
* Develop and maintain projectplans for campaigns and events.
* Coordinate multiplestreams of work, deadlines, and inputs.
* Balance long-term planning with short-term responsiveness.
* Organise and support virtualand in-person events.
Analytical skills:
* Work with autonomy and initiative in a fast-paced environment.
* Interpret data and feedbackto adjust strategies.
* Identify reputational risks and manage responses appropriately.
* Balance innovation with operational and policy constraints.
* Frequent use of digitalplatforms and visual display units.
* High concentration required when producing publications and materials.
* Flexible working including occasional events outside normalhours.
* Travel within Somerset as needed for stakeholder engagement.
Policy & service requirements:
* Stay current with best practice in NHS and public sectorcommunications.
* Ensure GDPR and accessibility compliance across all communications.
* Support organisational learning throughfeedback and engagement insights.
* Contribute to wider serviceimprovement and innovation.
Person Specification
Qualifications
* Degree or equivalent experience in communications, marketing, PR or related field
* Evidence of continuous professional development
Experience
* Experience in a communications, engagement, or PR role
* Proven track record of stakeholder engagement and relationship building
* Experience of managing digital and offline communication channels
* Track record of successful campaign development and delivery
* Experience working with the media, including press release writing
* Experience working in a healthcare or public sector environment
* Experience with crisis or reputational risk communications
Knowledge and Skills
* Excellent written and verbal communication skills
* Strong digital communication and content creation skills
* Knowledge of website content management systems and social media platforms
* Ability to tailor messaging to diverse audiences
* Strong planning and organisational skills
* Creative, proactive and able to identify new opportunities for engagement
* Ability to manage multiple priorities and work under pressure
* Understanding of graphic design and brand management principles
* Knowledge of the NHS, primary care, or public sector landscape
Depending on experienceCompetitive, depending on skills and experience
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