Purpose
:
Lead the commercial marketing strategy for the club’s owned, operated, and organic (O&O&O) environments — ensuring that key campaigns, products and revenue-driving opportunities are surfaced effectively across the club’s website, app, CRM surfaces and organic touchpoints. This role focuses on the commercial use of owned and organic channels rather than channel ownership.
The Role:
The Marketing Manager (O&O&O) works in close partnership with the CRM, Digital Product, Content and Social teams — who own the platforms and/or publishing workflows — to ensure marketing priorities are integrated into their planning and output. They act as the bridge between marketing, CRM and channel owners to deliver fan-first, commercially effective activity across all business areas, including eCommerce, D2C and venue/ticketing.
Key Responsibilities
1. Lead the commercial marketing strategy for the club’s owned and organic environments, ensuring revenue-driving campaigns and products are surfaced effectively.
2. Define the marketing priorities and placements for eCommerce, D2C, venue/ticketing, MUTV and other initiatives across the website, app, CRM creative surfaces and organic touchpoints.
3. Collaborate with the Digital Product team (who own the web/app platforms) to align commercial content planning with user experience and product roadmaps.
4. Work with the Content and Social teams (who manage site and organic publishing) to ensure marketing priorities and commercial moments are represented accurately and on time.
5. Bridge planning between Consumer Marketing and CRM to ensure lifecycle journeys and on-site experiences are coordinated for key campaigns.
6. Partner with the E-commerce Growth & Activation Lead to translate trading goals into owned-channel marketing priorities.
7. Coordinate cross-functional delivery for major moments (e.g., kit launches, product drops, ticketing campaigns, partner activations).
8. Use analytics and insights to optimise the commercial use of owned channels and improve conversion performance.
9. Champion collaboration and clarity between Marketing, Content/Social and Digital Product teams to enhance both fan experience and commercial outcomes.
The Person:
Skills & Experience
10. 5–7 years’ experience in marketing, CRM or digital campaign planning across complex multi-stakeholder environments, ideally within sports or entertainment.
11. Strong understanding of web, app, organic and CRM ecosystems, and how to leverage them for commercial growth.
12. Skilled at coordinating across channel owners and managing through influence rather than ownership.
13. Analytical and insight-driven — confident using performance data to optimise content and placements.
14. Excellent communication, organization and relationship-building skills.
15. Commercially minded with a clear understanding of how marketing drives revenue while supporting fan experience.
16. Experience working with or alongside digital product, content publishing, and CRM teams.
Contribution to Department
Provides commercial marketing leadership across the club’s owned and organic environments, ensuring revenue-driving campaigns and priorities are surfaced strategically and effectively. Strengthens collaboration between Marketing, Content, and Digital Product teams, ensuring owned channels deliver both excellent fan experiences and measurable commercial impact.
What We Offer:
At Manchester United, we recognise that our people are at the heart of our success. That’s why we offer a range of rewards designed to support your professional and personal well-being:
17. Annual incentive scheme
18. Wellness Support with access to mental health resources, digital health checks, and & nutritionists through Aviva Digicare+ Workplace
19. Exclusive Discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners
20. Gym Facilities in our onsite locations and opportunities for regular social events and team-building activities
21. Enhanced family Leave Benefits and an opportunity to purchase additional holiday days
22. Enhanced Career Development with access to professional learning platforms like LinkedIn Learning, and internal training programs
23. A Supportive Work Environment that values diversity, equity and inclusion, and individual growth