Job Description
We’re representing a national brand with a busy digital team and a lot to go at. They are looking for a CRM Manager who can own strategy, build smart automations, and make customer comms feel personal at scale. If you enjoy turning data into action and shaping journeys that actually move the numbers, this will suit you down to the ground.
The Role:
You will take the lead on lifecycle strategy across acquisition, onboarding, engagement and reactivation. You will plan the roadmap, partner with design and comms, and coordinate builds with internal teams and an external marketing automation agency. There is solid groundwork in place, including segmentation and a rolling plan, so you can hit the ground running and quickly put your stamp on it.
What You’ll Be Doing:
1. Define and deliver the CRM and marketing operations roadmap.
2. Plan and run multi-channel campaigns across email, SMS and other owned channels.
3. Build triggered journeys, set up tests, and optimise based on results.
4. Use segmentation and insight to target the right customers at the right time.
5. Own platform health, templates, forms, scoring and basic governance.
6. Report on performance with clear recommendations for improvement.
7. Work with digital, data and IT to keep pipelines clean and compliant.
8. Manage timelines and bri...