Overview
Barchester Healthcare is one of the UK's market leading healthcare providers, being the second largest in the UK with over 250 care homes and hospitals across the country. They have a successful new builds programme with 10 new build homes being built and opened every year for the next three years, and they are rapidly expanding. This role as a New Builds Marketing Executive supports delivering marketing for new home openings to drive commercial performance.
About us
Barchester Healthcare is one of the UK's market leading healthcare providers, being the second largest in the UK with over 250 care homes and hospitals across the country. With a successful new builds programme, they are rapidly and successfully expanding.
Responsibilities
* Hybrid working, with regular travel into our London office and frequent visits to new build homes across the UK; meet teams on site and tour our stunning new homes.
* Manage processes that underpin the successful delivery of marketing for new home openings to drive commercial performance, including naming the home, artwork creation, offline campaigns, and opening events.
* Budget control and reporting; deliver clear, on-brand collateral for homes to use appropriately.
What you will need to do
* Ensure all systems are in place and working correctly for a smooth customer journey.
* Set up call tracking for each home; liaise with the digital team to ensure digital elements are in place when needed.
* Liaise with media, creative and print agencies to ensure campaigns are delivered on time and messaging is on-brand.
* Carry out a competitor analysis for each new home and produce a presentation with key findings.
* Work collaboratively with other Marketing team members to ensure the Digital, PR and CX elements of campaigns are delivered on time.
* Source an appropriate name for the new homes and manage internal and local authority approvals.
* Work with signage contractors to produce temporary and permanent signage solutions with on-brand messaging; ensure marketing tools (printed collateral and web-to-print) are available locally.
* Support the preparation and delivery of the grand opening event for each new home (name badges, goody bags, running order, on-site support).
Qualifications
* Administration experience; ability to work concurrently on multiple projects, ensuring on-time delivery.
* Organizational and prioritisation skills; ability to manage own workload; excellent written and verbal communication; good knowledge of Outlook, Word, PowerPoint and Excel.
* Self-starter with a proactive, can-do attitude.
* UK driving licence.
Rewards package
* £35,000 per annum
* 25 days holiday plus bank holidays
* Life cover
* Access to retail and leisure discounts at major brands and supermarkets
* Free access to medical specialists for a second opinion when needed
* Confidential and free access to counselling and legal services
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly CRB) to check for any previous criminal convictions.
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