Area Sales Manager – North & East London
Retail | Merchants | Bathroom Interiors
OTE £60–65k | Company Car | Growth Business
ASR are supporting an established and rapidly growing interiors brand with the appointment of an Area Sales Manager covering North & East London and surrounding postcodes. This new role has been created due to continued expansion and the splitting of an existing territory.
This is a fantastic opportunity for a hungry, humble and commercially driven individual who thrives in a customer-centric environment and wants to grow their career within a high-performing business. You will be joining a supportive team with strong values and a clear vision — to be the most valued partner in the market, every time.
Package
• Basic – Negotiable
• OTE £60,000–£65,000
• PHEV company car
• Refreshments/expenses allowance
• Negotiable for exceptional candidates
• January/February 2026 preferred start
Coverage Area
North & East London & surrounding region including:
AL, CB, CM, CO, E, EC, EN, HA, HP, IG, IP, LU, MK, N, NR, NW, RM, SG, SS, W, WC, WD, UB
Role Overview
You will manage and grow revenue across an established customer base of independent retailers and merchants, building long-term partnerships and increasing brand presence through display wins and consistent service excellence.
This position combines account development with new business opportunities — with full autonomy to plan your diary and territory for maximum success.
Key Responsibilities
• Identify, secure and grow key retail and merchant accounts
• Maximise product display presence and share of wallet within each customer
• Deliver exceptional customer experience and responsive support
• Conduct impactful product training and in-store engagement
• Maintain CRM accuracy (visits, contacts, opportunities, displays, terms etc.)
• Track competitor activity and market trends to inform sales strategy
• Represent the brand professionally at all times at customer sites & events
• Provide insight and feedback to drive innovation and continuous improvement
Skills & Experience
• 3+ years in field sales or strong showroom-based sales experience ready to step up
• Ability to open doors and build commercial trust quickly
• Professional communicator with strong influencing skills
• Target-driven with a proactive and energetic attitude
• Organised, reliable and able to independently manage a wide territory
• Values-led: loyal, humble, customer-focused and ambitious
If you are a driven, ambitious individual looking for a fresh challenge in a growing business, this is a fantastic opportunity.
For further information and a confidential chat, don't hesitate to get in touch below.
T: 0161 327 4561 or 07946126 863
E: Ed@asr-international.co.uk
W: www.asr-international.co.uk
ASR International specialises in Commercial, Operational and Sales-based roles throughout GB; our expertise lies with manufacturers and distributors within the bathroom, brassware, sanitaryware and interiors sectors for senior-level appointments and Directors.