Overview
ROLE PURPOSE: We are seeking a creative, organised, and hands-on Social Media and Content Manager to take full ownership of our social media presence across multiple brands and platforms. Reporting to the Head of Marketing, you will be the driving force behind our online voice—planning strategy, creating content, engaging with our communities, and using analytics to grow our reach and impact.
A strong understanding of the needs, goals, and interests of international students is essential. This is an exciting opportunity to connect with a diverse, global community and produce content that inspires, informs, and supports students on their journey.
Roles and Responsibilities
* Manage and refine the established social media strategy and content calendar to meet brand and business goals.
* Develop creative concepts and storytelling, collaborating with our in-house videographer, with occasional hands-on content creation.
* Curate, adapt, and schedule content across platforms (Instagram, TikTok, YouTube, LinkedIn, Snapchat).
* Monitor comments, messages, and chats to foster conversations and build meaningful relationships with followers.
* Partner with marketing, admissions, and academic teams to ensure timely and relevant social content.
* Drive organic lead generation through engagement and conversation flows.
* Track, analyse, and report on content performance, making data-driven recommendations.
* Research, identify, onboard, and manage influencers/brand ambassadors, ensuring quality collaborations and measurable ROI.
* Provide creative and content support for paid campaigns managed by the wider marketing team.
* Ensure all content aligns with brand tone and meets safeguarding/legal guidelines for student images and testimonials.
What we are looking for
* Proven experience in social media and content management, ideally within the education sector or a similarly international, student-focused environment.
* Hands-on experience managing influencer collaborations with measurable outcomes.
* Strong creative skills in copywriting, visual design, and short-form video editing.
* Proficiency in Canva and CapCut; familiarity with social media management tools (e.g., Meltwater, Brandwatch).
* Experience with ManyChat or other AI-driven engagement tools preferred.
* Adobe Creative Suite experience is an advantage but not essential.
* Excellent organisational skills with the ability to manage multiple priorities and work independently.
* Strong cultural awareness and the ability to create content that resonates with a global audience.
What we offer
At English Path, we are passionate about transforming lives through education. Joining our team means being part of a mission-driven organisation with the chance to make a genuine impact.
* Take ownership of a thriving, creative social media presence with room to innovate.
* Collaborate with a diverse and passionate global team, including an in-house videographer.
* Engage with an inspiring international community of students.
* Professional development and career growth opportunities.
* Full-time, permanent position with competitive benefits.
The above job description is intended to describe the general nature and level of work being performed by individuals assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required.
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