End Date
Monday 08 December 2025
Salary Range
£59,850 - £66,500
We support flexible working – click here for more information on flexible working options
Flexible Working Options
Hybrid Working, Job Share
Job Description Summary
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Job Description
JOB TITLE: Marketing Manager - Full Funnel Borrowing (Secondment/FTC)
LOCATION(S): Chester, Bristol or Halifax
HOURS: Full-time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time at an office hub mentioned above.
About this opportunity
Are you ready to manage the execution of innovative marketing plans as part of our Customer Lifecycle Management Strategy, to Deepen and Retain relationships with our customers? As a Manager in our Full Funnel Marketing Borrowing team (Credit Cards & Loans), you'll manage the implementation of Customer Lifecycle Management (CLM), focusing on building engagement and ultimately ensuring customers choose to stay with us in our key customer segments. You 'll manage the activity, support innovation and own the results. This is a critical role in our marketing strategy, focused on building lifetime value, through more engaged, meaningful relationships with our customers.
This role is responsible for executing and managing innovative marketing plans to deepen customer relationships and improve retention as part of the CLM strategy. The manager leads agile teams (pods) to deliver and test marketing initiatives, ensures successful campaigns are transitioned to business-as-usual teams, and keeps up with the latest marketing trends and technologies.
Key capabilities include experience in full funnel marketing, driving innovative campaigns, working in agile environments, and making commercially sound decisions. The role also emphasises collaboration, humility, open communication, and inclusivity to foster a positive and high-performing team culture.
Key Responsibilities:
* Manage the implementation of the Customer Lifecycle Management plan by defining the hypotheses that we want to test to deliver against our plan, assembling pods through agile accelerator delivery teams, signing off on plans and campaign work and reporting on outcomes.
* Work in agile Pods to deliver against key jobs to be done that require innovation at pace. Agile Pods are temporary, lean and cross disciplinary teams that are stood up to answer tactical marketing challenges.
* Manage the handover to Growth, CRM and Campaigns & Social accelerator teams for successful campaign work that can be automated and delivered as part of those teams’ BAU work.
* Stay on top of marketing trends, continuously experiment with new routes to market and continually understand and leverage new data & technology
* Demonstrate a culture of stellar execution, agile delivery, and contributing to team happiness.
Key Capabilities & Skills:
* Full Funnel Marketing Planning & Execution – Proven experience designing and delivering successful CLM plans across the funnel, acquiring and engaging customers and deepening relationships through cross-sell and upsell.
* Agile Models of Operating and Fast Paced – Advocates agile ways of working and role models servant leadership across the Group.
* Marketing Innovation – Proven experience driving innovative marketing campaigns (ATL/BTL) that get noticed and drive commercial outcomes.
* Commercial Acumen – Uses knowledge and experience to drive commercial return from marketing plans aligned to Group strategy.
About working for us
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.
We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
We also offer a wide-ranging benefits package, which includes:
* A generous pension contribution of up to 15%
* An annual performance-related bonus
* Share schemes including free shares
* Benefits you can adapt to your lifestyle, such as discounted shopping
* 30 days holiday, with bank holidays on top
* A range of wellbeing initiatives and generous parental leave policies
You’ll be part of a team that values creativity, collaboration, and continuous improvement. We offer opportunities to grow your skills in both events and digital marketing, working on projects that make a real difference to our customers and our brand. Apply now!
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
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