🔹 E-commerce & Paid Media Manager
Location: Notting Hill, London (4 days in-office, 1 day WFH)
Salary: £40,000–£45,000
Start Date: ASAP
Reports to: Founder & CEO
Type: Full-time, Permanent
About the Role
We are looking for a highly organised, analytical and hands-on E-commerce & Paid Media Manager to join Hayley Menzies at a pivotal time of growth. This role is ideal for someone with experience in a small brand or startup environment who enjoys rolling up their sleeves and taking ownership.
You’ll manage all aspects of performance marketing and e-commerce operations: from Meta and Google Ads to Klaviyo flows, email strategy, Shopify uploads, and CRO analytics. You’ll also lead a small, dynamic team including our copywriter, customer care & digital assistant, and brand & social executive.
This role will be critical in driving digital revenue, increasing conversion, and executing seasonal launches across our owned and partner platforms.
Key Responsibilities
• Lead and optimise Meta and Google Ads (ROAS, CAC, list growth)
• Build and evolve Klaviyo flows, campaigns, and segmentation strategy
• Manage the end-to-end launch of products across Shopify and partner sites
• Brief and collaborate with our web developer to implement CRO enhancements
• Use GA4, Shopify, and Elevar to analyse and act on performance data
• Work closely with the Founder to ensure product launches align with commercial goals
• Own the critical path and timelines for digital launches
• Report on KPIs weekly and contribute to trade and marketing meetings
Manage Small Team
. Copywriter – coordinate product and campaign copy
• Customer Care & Digital Assistant – oversee e-com tasks and support
• Brand & Social Executive – ensure cohesive messaging across platforms
Requirements
• 3+ years of experience in e-commerce and/or performance marketing
• Proven track record managing paid campaigns across Meta & Google
• Strong knowledge of Klaviyo, Shopify, GA4, and basic CRO principles
• Experience working in or with small brands or start-ups
• Analytical and commercially minded with strong attention to detail
• Confident managing timelines, people and multiple moving parts
• Strong communication and leadership skills
• A love of fashion and understanding of the DTC retail landscape is a plus
Why Join Us?
• £40–45k salary
• 25 days holiday + bank holidays
• Company phone and MacBook
• Clothing allowance each season
• Access to exclusive staff discount and buy-in on collection pieces
• Work from our vibrant Notting Hill HQ, 1 day remote per week
• Join a close-knit, creative and driven team during an exciting growth phase
About Hayley Menzies
Hayley Menzies is a London-based fashion brand rooted in the spirit of Portobello — eclectic, bold, and timeless. Known for our statement knitwear and elevated everyday pieces, we design collections for the modern woman with a love of craftsmanship and confident style. We are stocked globally and growing fast. This is a unique opportunity to help shape the next chapter of our digital success.