Location: On site, hybrid or remote (with occasional travel inc. to our farm in Essex)
Working pattern: 2-3 days per week, flexibly arranged
Reports to: Commercial Director
Salary: Dependent on experience (£34k-£45k FTE)
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TO APPLY: Please click apply and also send a brief note to marketing@fairfieldsfarmcrisps.co.uk to say hi!
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About Fairfields Farm:
Fairfields Farm is a proudly independent producer of award-winning crisps and potatoes. Our business combines a passion for farming with a commitment to quality and sustainability.
We’re growing rapidly and we’re really excited to recruit for this marketing/comms role. With strong roots across wholesale, retail, and foodservice, we are looking for a proactive Trade Communications Manager to help drive sales and strengthen our customer relationships.
What we’re looking for:
Envisioned as a part time role of up to 3 days per week, the Trade Communications Manager will lead all trade-facing marketing activity to support sales growth across key accounts and channels. You’ll provide tailored support to priority customers, develop engaging trade communications, do a little light artworking (hello Canva!) using existing brand assets and take ownership of trade events.
There's a lot of flexibility with this role: You can be based at the farm all the time if you would like, or you can work remotely. There will, of course, be some trade events and the occasional trip to the farm as and when required (likely no more than once per month). Mainly UK travel will be expected, but overseas travel is possible in the future.
We're a small and busy team, and there is so much scope to make this role your own. It’s essential that you are a self-starter who is able to get stuck in.
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What your day to day would look like:
Account Support & Promotion
* Provide dedicated marketing support to key wholesale, retail, and foodservice accounts.
* Develop and implement tailored promotional plans to drive incremental sales.
* Analyse account performance to identify growth opportunities and track ROI on trade promotions.
* Working with the sales team to maintain a trade advertising and promotional calendar
Events & Customer Engagement
* Plan and host trade events, both on-site for visiting customers and at external venues.
* Represent Fairfields Farm at trade shows, exhibitions, and customer events as needed.
* Co-ordinating with brand ambassadors to ensure key events are attended.
* Keep track of show display materials and update as needed.
Customer Communications
* Lead the creation and delivery of trade communications, including:
* E-newsletters to trade customers.
* Bespoke communications and campaigns to keep Fairfields Farm top of mind (e.g. targeted updates to wholesaler reps).
* Develop and manage trade marketing materials and digital assets.
CRM & Data Management
* Ensure customer marketing data is accurate and up-to-date on the CRM to enable trade communications
* Develop CRM workflows to improve engagement and measure trade marketing effectiveness.
Collaboration & Reporting
* Work closely with the sales team to align trade marketing activity with commercial priorities.
* Work with our Marketing Manager to ensure messaging is on brand but equally having a voice to shape that brand as we grow.
* Share insights and recommendations to support the wider business strategy.
* Maintain clear records of plans, budgets, and performance metrics.
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Skills & Experience
* Ideally 2 years of experience in B2B marketing, ideally within FMCG or wholesale.
* Strong understanding of the UK wholesale, foodservice, or retail landscape would be a significant plus.
* Experience developing promotional plans and trade marketing campaigns.
* Confident engaging with customers at all levels.
* Comfortable using CRM systems and analysing customer data.
* Excellent written and verbal communication skills.
* Highly organised, self-motivated, and able to manage your own workload and calendar with minimal supervision.
* Full UK driving licence is essential
Personal Attributes
* Proactive and commercially minded.
* Able to manage multiple projects and priorities.
* Comfortable with light-touch management and taking ownership of deliverables.
* Approachable and collaborative team player.
Salary & benefits
•Salary dependent on experience (£34k-£45k FTE)
•Staff discount
•Many, many crisps
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