Job Description
Company Overview
You will be joining a global technology and entertainment business as their Consumer Market Insights Senior Manager on a full-time, permanent basis. Working across the Brand and Insights team, this is a newly created role reporting directly into the Chief Brand Officer. Based in their very modern and luxurious Central London office 3 days a week, you will have the option to work from home for the remaining 2 days.
Role Responsibilities
In your new role, you will be responsible for leading continuous understanding of consumers and the cultural context shaping category behaviour, defining target audience frameworks, building brand personas, monitoring cultural signals/competitive dynamic/consumer shifts and translating brand performance data into clear, prioritised growth levers. You will synthesise multiple data sources, act as a proactive thought partner to Brand, Media, Digital and Markets, leading with simplicity and define and manage a holistic measurement ecosystem including brand tracking, campaign effectiveness and Marketing Mix Modelling. You will create systems for insights to flow across market, be applied consistently, and visibly shape the brand strategy and execution.
Role Requirements
To be considered for this role, you will ideally have 10-15 years of experience in Consumer & Market Insight, with a clear track record of business impact. You will have strong client-side experience, proven delivery across multiple international market, be comfortable operating across cultural and organisational boundaries and have a track record of influencing senior stakeholders. You will have the ability to operate as a true business partner, challenging decisions and bringing the consumer perspective into rooms where it might otherwise be absent. You will possess strong communication skills, including executive-level storytelling and the ability to simplify complex analysis for non-research audiences.
In Return
You will receive an annual salary of up to £100,000+ Bonus + Benefits and this package will be regularly reviewed to remain in line with market rate. This role can be a permanent position, or a temporary assignment / fixed term contract, depending on the candidates requirements. You will be joining a fast-growing, prestigious and global organisation that can provide very impressive career progression opportunities in the future. You will be part of a high-performing, supportive and welcoming team who will be there to assist with your transition into the business from day one. You will have flexible hybrid working options with the chance to work from home 2 days a week. When you are based in their London office, you will be located in a great area of the city, close to multiple transport links and top attractions.
What to do now
If you would like to apply for this role, please do so via this advert or email me directly at sian.prest@weareinvestigo.com