Area Sales Manager –South West, Infusion Therapy
Job Purpose (Role Definition): To manage the Company's Infusion Devices portfolio, and promote, sell and provide after sales support for all the products in the range.
Main Duties and Responsibilities
* Achieve consistent results in support of the Company's business plan in terms of sales, gross profit, market presence and brand awareness of the Company's products in the assigned territory.
* Plan, recommend and execute strategies to convert accounts in hospital care.
* Engage in selling to accounts, including qualification, demonstration, and closure of sales of our Infusion products.
* Deliver product demonstrations and conduct negotiations both with physicians and hospital administrators, including EBME (electro-biomedical engineering team), procurement managers, and clinicians.
* Provide clinical support, training and education to customers in conjunction with the Clinical Support Specialist to ensure that product demonstrations are effective.
* Provide after sales product support and training provision to a competent level.
* Promote and sell maintenance contracts and managed service contracts for the Company's product range.
* Provide information to your line manager including market trends, competitive activity, product design needs.
* Successfully manage and deliver local and regional tender bids and negotiate with regional procurement hubs.
* Maintain thorough product knowledge including the ability to demonstrate products, position products versus competitive products and in‑service end‑users.
* Provide business reports and regular sales forecasts to your line manager, as required.
* Strengthen the quality and volume of relationships between the Company and existing and new customers by means of regular meetings and telephone contact.
* Address patient and customer issues effectively and in a timely manner, seeking support and guidance where required.
* Collaborate closely with Technical Support and Marketing to ensure customer satisfaction and that sales targets are met.
* Maintain and develop organisational culture, values, and reputation in all markets and with all staff, customers, suppliers, principals, partners, and regulatory/official bodies.
* Attend exhibitions and other events to promote the Company's products and services, as required.
* Adhere to the Company's Quality policy and objectives, and the requirements of the Company's Business Management System through Trackwise.
* Actively participate as a member of the sales team in terms of maintaining sales morale, building a successful sales function, and proactively contributing.
Experience and Qualifications Required
Mandatory:
* Demonstrable experience of selling medical devices successfully in competitive markets and a proven track record of achieving sales targets.
* Building relationships and communicating successfully with physicians and hospital administrators.
* Full driving licence and an ability to travel in the UK and Ireland and occasionally overseas.
Desirable:
* Bachelor's degree or equivalent and/or demonstrable success in a sales role.
* Healthcare / medical device industry background.
* Experience selling capital products to the NHS and familiarity with long‑term sales cycles.
Key Skills and Competencies
* Able to perform IT tasks associated with the role, including but not exclusively Microsoft Office.
* The ability to maximise sales opportunities of both disposable products and capital equipment to hospitals and other healthcare institutions and be effective in communicating value based solutions.
* Able to identify sales opportunities, be organised and persuasive in their exploitation and delivery, disciplined and effective in their closure and negotiation, and attentive and proactive in managing the customer relationship.
* The ability to engage customers, deliver compelling presentations to a varied audience, and communicate and present a technical subject matter in an understandable, coherent manner.
* Able to demonstrate both disposable products and capital equipment to hospitals and other healthcare institutions in a professional, articulate manner.
* The ability to learn quickly and establish a high degree of knowledge and expertise in different products and their application.
* The ability to devise sales strategy from market needs.
* Knowledgeable of, and sympathetic to, the commercial and business aspects of any transaction.
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