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Campaign manager

Basingstoke
Forward Role Recruitment
Campaign manager
Posted: 3h ago
Offer description

We're looking for a sharp, strategic B2B Campaign Marketing Manager to lead the charge on multi-channel campaigns that drive awareness and generate high-quality leads across enterprise audiences. If you thrive in a fast-paced environment, know how to speak to the C-suite, and love turning insight into impact, this role is for you.

What You'll Be Doing

* Designing and delivering integrated lead-gen and brand campaigns targeting senior decision-makers across enterprise organisations
* Building campaign strategies, messaging frameworks, and segmentation plans to engage C-level, VP, and departmental leaders in Marketing, Compliance, and Data Governance
* Managing end-to-end campaign execution—from planning and copywriting to QA, launch, optimisation, and reporting
* Writing compelling campaign copy and briefing creative teams to produce standout assets
* Running campaigns across email automation, LinkedIn, paid social, content syndication, webinars, virtual events, and ABM
* Using Zoho (or similar CRM/automation tools) to build, test, and track campaign performance
* Analysing campaign data to extract insights and optimise for MQLs, engagement, and lead quality
* Collaborating with Sales, Product, and Marketing to ensure alignment with commercial goals and messaging
* Owning campaign timelines, budgets, and deliverables to ensure high-quality execution

What You'll Bring

* Proven experience running multi-channel B2B campaigns in tech, SaaS, or enterprise environments
* Strong copywriting skills tailored to senior enterprise audiences
* Hands-on experience with marketing automation and CRM platforms (Zoho preferred)
* Confidence across digital channels including LinkedIn, paid social, email, webinars, and content syndication
* Analytical mindset with the ability to report on campaign performance and optimise for results
* Experience briefing and collaborating with creative teams
* Highly organised, deadline-driven, and comfortable juggling multiple campaigns
* Proactive, commercially minded, and collaborative across departments

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.


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