Job Details: Marketing Manager, Accountants (12 Month Fixed Term Contract)
We are seeking a Marketing Manager for a 12-month fixed-term contract, focused on the accountant and bookkeeper segments.
Job Description
As a Performance Marketing Manager, you will own and drive the "In-life" marketing strategy, aiming to deepen engagement, increase product adoption, and maximize ARR through targeted marketing campaigns. You will collaborate with cross-functional teams to deliver campaigns that add long-term value.
Responsibilities include:
1. Develop and execute the in-life marketing strategy aligned with product roadmaps and KPIs.
2. Drive engagement, usage, and upsell opportunities leveraging marketing technology and data.
3. Lead the in-life marketing team, including campaign managers and apprentices.
4. Manage all communications to existing accountants and bookkeepers, ensuring high standards and consistency.
5. Coordinate content development and data segmentation for targeted campaigns.
6. Monitor and report on campaign performance, optimizing strategies accordingly.
7. Manage budgets, track activities, and forecast metrics.
Key Skills and Experience
* Strategic mindset with strong execution skills and customer empathy.
* Experience in developing marketing plans that drive measurable outcomes like ARR and engagement.
* Proficiency in marketing automation, martech, and personalized in-product experiences.
* Ability to lead end-to-end campaign planning in large or matrixed organizations.
* Strong commercial acumen, budget management, and KPI tracking skills.
* Excellent communication and stakeholder influencing skills.
Additional Details
This role is based in our Newcastle office with a hybrid work arrangement (3 days in-office). We offer a supportive team environment, access to advanced tools, competitive salary, and opportunities for growth.
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