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Join to apply for the B2B Marketing Manager role at lift
This range is provided by lift. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Who is Lift?
Lift is a purpose-built Media Buying and Data Management Platform (DMP), designed specifically for the global iGaming sector, boasting clients such as Bet365, Hard Rock, Stake and many more.
Lift helps operators and agencies drive acquisition, retention, and ROI through advanced targeting, real-time optimization, and smart audience segmentation—across display, mobile, video and TV.
As iGaming expands globally and becomes more competitive and regulated, Lift is leading the way with compliant, scalable advertising solutions that truly perform.
We’re now looking for an experienced Marketing Manager to elevate Lift’s profile, strengthen its positioning in the iGaming ecosystem, and drive demand through compelling storytelling and lead generation
What are we recruiting for?
As Marketing Manager, you’ll be the voice behind Lift’s brand—building visibility, trust, and demand across key iGaming markets. You’ll shape the narrative around how our platform helps iGaming brands acquire and retain high-value users, in a privacy-first world.
You’ll bring together creativity, strategic thinking, and hands-on hustle to lead campaigns, create content, and support commercial growth in a performance-driven, highly regulated space.
What will you be doing?
Brand Strategy & Positioning
Develop Lift’s brand messaging for the iGaming vertical across markets (US, UK, EU, LatAm, etc.)
Differentiate Lift in a crowded landscape through clear, credible storytelling
Campaign Execution
Lead integrated marketing campaigns across digital, social, events, content, and paid media
Tailor messaging for different audiences: operators, agencies, affiliates, and partners
Content & Thought Leadership
Own the content calendar and produce (or commission) blogs, whitepapers, case studies, and guides focused on iGaming marketing challenges
Partner with sales and product to create high-impact collateral: decks, one-pagers, product sheets, etc.
Events & Partnerships
Manage Lift’s presence at major iGaming and ad tech events (e.g. ICE, SBC, G2E, etc.)
Coordinate stands, sponsorships, speaking opportunities, and lead-gen follow-ups
Website, SEO & Social
Maintain and evolve website content and structure to support iGaming positioning and SEO
Drive engagement on LinkedIn, X/Twitter, and other relevant channels
Sales & Revenue Enablement
Create resources that enable sales to communicate Lift’s value and close deals effectively
Align closely with commercial teams to refine messaging based on market feedback
Performance Tracking
Define KPIs and track the impact of marketing programs on brand visibility and pipeline
Use data to optimise spend, targeting, and creative
What will you bring to the party?
* 4–7 years of B2B marketing experience, ideally in ad tech, martech, gaming, or SaaS
* Deep understanding of performance marketing, programmatic advertising, and CTV
* Knowledge of first-party data strategy, identity, and privacy trends
* Exceptional writing and content creation skills
* A strong eye for brand consistency and a knack for turning complex ideas into compelling narratives
* Experience with tools like HubSpot, WordPress, Figma/Canva, Google Analytics, and paid media platforms
* Bonus: Experience working in regulated markets or with compliance-sensitive industries
What are we offering?
* A collaborative, startup-minded team that values initiative and creativity
* A lead role in in shaping the voice of a fast-growing Brand in a booming vertical
* Competitive salary + bonus - £50,000 DOE
* Remote-friendly and flexible work environment - 3 days in office per week
* Unlimited Holidays
* Health Plan
* Opportunity to make an impact in the global iGaming, betting, and entertainment ecosystem
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Advertising Services
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