Here at N Brown, we champion inclusivity by making our customers look and feel amazing. We don't believe that age, size, shape or background should stop anyone from feeling confident, stylish and happy with the way they look and feel. With our industry leading expertise in creating fashion that fits, we've been proudly breaking down these barriers for over 150 years. We help our customers to express themselves with stylish products, helpful services and flexible finance. Now, we're moving forward together, embracing innovation and new technology, to continue to delight our customers.
Working here you'll explore everything the world of digital retail has to offer - asking questions, trying new things and chasing new opportunities. Combine this curiosity with the freedom to make your own decisions, take charge of projects and work flexibly, and you've got the perfect place to show your skills and learn new ones. It's fast and furious here at times, but this just means something new and exciting is always on the way. So, if you collaborate, think on your feet, embrace innovation and love rising to a challenge, your work with us will have a serious impact on the business, your career and our customers' lives. We are proud to be N Brown.
The role
The Brand Marketing Lead will play a key role in supporting our busy Brand Marketing team across a variety of exciting projects. Working closely with the Senior brand Lead this role will focus on in-season brand marketing for a dedicated brand/s, ensuring comms are reflective of the quarterly strategy.
What you'll do (Responsibilities and Accountabilities)
* Lead on in-season brand marketing for a dedicated brand/s, ensuring comms are reflective of brand strategy.
* Translate market insight, product, and promotional plans into authentic storytelling, executed through the line and aligned to the target consumer.
* Use customer insight and the product buys to write briefs for internal creative teams, leaning into customer research and cultural moments, to create compelling storytelling.
* Collaborate with the creative team on brand BTL content to ensure this is aligned to the overall brand strategy.
* Assist in the development, implementation, tracking and measurement of integrated marketing campaigns, including above-the-line campaigns.
* Work with key stakeholders to coordinate campaign activity with the wider business teams to deliver brand campaigns, ensuring creative consistency across all channels.
* Assist in the creation of brand guidelines to ensure that brand standards and identity guidelines are adhered to.
* Be the brand point of contact for external comms agencies.
* Assist in the development of PR plans, and management of PR agency.
* Manage the brand marketing and social assistant, ensuring they are exposed to a variety of projects to assist their development.
Who you are (Job qualifications and key skills)
* At least 2 years' experience in a brand marketing role.
* Brand campaign planning and digital marketing experience.
* Previous experience of identifying product stories and trends and translating them into relevant customer communication plans.
* Previous experience of building and owning relationships with creative, media and PR agencies, desirable but not essential.
* Innovative and forward thinker - skilled at devising customer centric brand ideas.
* Proven ability to work with stakeholders in a matrix/dotted line environment.
* A degree in marketing or a related discipline is desirable but not essential.
* Demonstrable interest in fashion and/or home style essential.
What's in it for you?
* 24 days holiday (+ 8 bank holidays) with the option to buy an additional 10 days.
* Annual bonus scheme.
* Enhanced maternity and adoption leave.
* Company pension with up to 8% N Brown contribution.
* Mental Health support both internally and externally, including access to our wellbeing champions and counselling services.
* A range of financial wellbeing support.
* Colleague discount across all N Brown brands.
* Onsite café with subsidised rates and local restaurant discounts.
* Life Assurance and Private Medical Insurance.
* Paid volunteer time – all our colleagues can take a full day paid to volunteer for a charity of their choice.
Ways of Working
* We offer hybrid working which varies across the business depending on the role you're in. Our Head Office is located in the Northern Quarter in Manchester City Centre. So if you are travelling by train, tram or bus we're perfectly located, plus we're surrounded by cool cafes, trendy bars and the best places to eat!
* Our full-time working hours are 36.17 per week over 5-days. We don't have strict working hours therefore there is some flexibility around start and finish times as long as you are meeting the needs of the business.
* Our promise to you:
o We're an equal opportunity employer and value diversity. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
What happens when you apply to a role at N Brown?
As soon as we receive your application, we'll send you an email to let you know. We always aim to come back to you as soon as possible with an update and we really appreciate you taking the time to apply for a role with us. Good luck!
Employees in our business may have access to our customers' personal data therefore for a number of our roles, offers of employment are subject to a satisfactory criminal record check. Having a criminal record will not necessarily prevent an individual from obtaining a position with N Brown Group.
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