Are you passionate about premium French wines and champagnes? Do you thrive in an ambassadorial role that blends sales strategy with brand storytelling? Join us and be the face of iconic French wine brands across the UK trade.
About Us
Berkmann Wine Cellars is proud to represent one of the most respected and diverse portfolios in the UK wine trade, featuring iconic producers from across the globe. Our exclusive agency brands are widely admired in the on-trade sector for their quality, authenticity, and innovation.
The Role
We are seeking a dynamic and commercially savvy Brand Ambassador to champion our portfolio of premium French and Prestige wines in the UK On-Trade. This high-impact role bridges the gap between Brand Management and Sales, focusing on building brand reputation, securing key listings, and boosting the rate of sale across influential accounts.
As a custodian of heritage-rich French wine brands, you will immerse yourself in the culture, understand each brand’s lifecycle, and bring their vision to life for UK customers. Whether at brand dinners, high-profile tastings, or trade activations, you will be the go-to expert and advocate, closing deals through a mix of gravitas, strategy, and cultural flair.
Your Responsibilities (include but are not limited to)
1. Represent and evangelise our French portfolio within the UK trade, embodying brand values and vision
2. Work with Brand Managers and Trade Marketing to develop and execute promotional campaigns
3. Deliver a clear annual calendar of prospection activity by brand and channel
4. Win new listings and open new accounts in high-visibility, brand-aligned outlets
5. Provide engaging social media content and carry out engaging activations
6. Regularly report on brand performance, provide actionable feedback, and propose corrective measures.
7. Host exceptional brand experiences – from tastings and dinners to bespoke events
8. Deliver standout brand visibility in the on- and off-trade through original and relevant activity
What We Are Looking For
9. Deep understanding and appreciation of French culture (fluency in French is a plus)
10. Strong sales background (preferably in FMCG or luxury brands), with a commercial mindset
11. Strong understanding of marketing
12. Proven success in the UK drinks industry, with excellent knowledge of wine/champagne and competitor landscape
13. Demonstrated ability to turn consumer insights into actionable brand strategy
14. Highly persuasive and confident in presenting to a range of stakeholders – from sommeliers to senior buyers
15. Creative thinker with the tenacity to overcome objections and close deals with flair
16. Educated to degree level (preferably in a business-related field)
17. Charismatic, gregarious, and comfortable being the face of a brand
18. Natural host with strong public speaking and presentation skills
19. Highly computer literate, with experience in Navision, Teams, Word, Excel and Powerpoint
Why Join Us?
This is your opportunity to leave a tangible mark on prestigious wine labels while working in a collaborative and vibrant environment. You will have the freedom to innovate, the support to succeed, and the chance to live and breathe some of France’s finest wines – all while growing market presence and brand equity in the UK.
Have fun. Make impact. Celebrate wine.
Working Pattern
This is a full-time role, working 37.5 hours per week, typically Monday to Friday between 9:00am and 5:30pm. However, given the nature of our clients in the hospitality sector, flexibility is essential — to support customer needs, events, and tastings. Some activities may also involve international travel, so a valid passport is necessary.
Work Location
Head office in London. It is a requirement that the applicant will work from the office at least 3 days a week. The applicant must be willing to travel locally and nationally, some evening and weekend work may be required.
How to Apply
This is a key role within our business, therefore if you are interested in applying for the vacancy please submit your CV to vacancies@berkmann.co.uk.
Closing date
Please note that should any suitable CVs be received whilst the advert is live then individuals will be invited to interview.
Offer
20. Competitive salary of £42000 and bonus (based on the achievement of KPIs)
21. 25 days annual leave rising to 26 days after 5 years’ service and 27 days after 10 years’ service, plus bank holidays
22. Company pension
23. Access to our Employee Assistance Programme
24. Enhanced Maternity and Paternity Pay
25. Contribution to Dental Costs
26. Generous staff discount on our wine
27. A bottle of wine on your birthday and Berkmann anniversary
28. £500 referral scheme
We cannot consider your application if you do not have the legal right to work in the UK. You must also satisfy the required knowledge and experience criteria detailed above.
Equal consideration will be given to all candidates, irrespective of their gender, race, disability, marital status, religion, age or sexuality.
No agencies please – We thank you for your interest in working with Berkmann Wine Cellars, however, we have our own internal HR and Recruitment team who support our recruiting needs. We will not pay fees or acknowledge any CV’s supplied to Berkmann Wine Cellars unless you have been briefed on the role by a member of our HR Team. Thank you for your understanding in advance.