Our online business is booming. From our core Morrisons.com operation to our rapid growth with partners like Amazon, Deliveroo, and Uber, we’re reaching more customers than ever before.
We’re looking for a commercial, data-driven Senior Marketing Manager to lead our digital marketing strategy. This isn't just about "clicks", it’s about driving real sales, growing our market share, and making sure our omnichannel customers stay loyal to the Morrisons brand. You’ll be a key player in our "selling stuff" mission, managing a significant budget of over £20m and leading a talented team to deliver a world-class digital experience.
What You’ll Be Doing
* You’ll own the strategy to acquire new customers and keep our existing ones coming back, focusing on ROI and commercial impact
* You’ll oversee everything from Paid Media and SEO to CRM and Social, ensuring our message is consistent across every digital touchpoint
* You’ll work at the cutting edge, collaborating with partners like Zenith and Ocado on new areas like Search Answer Optimisation (SAO) and Chat Shopping
* You’ll be the bridge between Marketing, Online Trade, and our external agencies, ensuring we land integrated plans that actually work for the business
* You’ll motivate and coach your team, driving a culture of clear accountability and high performance
About You
You’re a digital expert with a "shopkeeper" mindset. You understand that every pound spent needs to work hard for the business.
* You’ve got a proven track record in leading digital teams within a fast-paced Retail or FMCG environment
* You live in the detail. You’re comfortable challenging budgets and using analytics to optimise every campaign for the best possible return
* You can see the big picture, balancing the need for immediate trade with long-term brand health
* You’re an engaging communicator who can influence at a senior level and build strong relationships with our commercial and tech teams
What success looks like
* Delivering revenue growth and pipeline contribution
* Growing our online market share and reducing "switching loss" to competitors
* Improving conversion rates and Customer Lifetime Value
* Driving an increasing Return on Advertising Spend (ROAS)
#J-18808-Ljbffr