Performance (Digital) Marketing Manager
Application Deadline: 31 May 2026
Department: Engagement - Marketing & Communications
Employment Type: Permanent - Full Time
Location: Any hub
Reporting To: Head of Marketing & Communications
Compensation: £48,000 - £58,000 / year
Description
Job purpose
In performance marketing, you will work with our marcomms team to support the business, including working with the BD, Engagement and Innovation teams to ensure that marketing is providing a funnel to support ongoing engagement. You will work alongside the demand generation function to continuously monitor where prospects engage, and to devise the most effective strategies for improving engagement performance to support goals.
It is imperative that within this role you keep abreast of developments in performance marketing channels such as SEO/ SEM and adopt new strategies to support the function. You will develop, implement and optimise performance marketing strategies for our company to help reach and connect with our target audience. This will include outbound and inbound campaign development, A/B testing, content creation, scheduling, segmentation, delivery and performance analysis to drive conversions and foster strong relationships with our prospects. You will also study data insights to optimise campaigns, improve engagement and drive measurable results.
It is important to have a keen eye for detail and a strong understanding of channels optimisation. By analysing user behaviour and search behaviour trends specific to the target market, you should develop strategies to increase organic and paid traffic and drive targeted visitors to the website. This role also comprises developing link‑building strategies and managing backlink profiles to improve the website’s authority and credibility.
This is a hybrid role which can be based at any of our hubs: Newport (Midlands), Oxford, York, Edinburgh.
Key responsibilities
* Identify best channels for optimal performance, be they paid or organic. You will have responsibility for the overall performance of digital channels, both organic and paid, to reach potential customers and drive business growth.
* Build overall campaign strategy to attract key audiences into UKATC, including:
* You will be responsible for the ROI and effective search engine marketing performance of the brand.
* Identify target segments, define campaign goals and determine optimal frequency and timing to achieve goals.
* Segment and manage customer profiles, ensuring accurate targeting and personalised communication based on customer demographics, preferences and behaviour.
* Increase website ranking on popular search engines.
* Maximise the ROI through effective search engine marketing (SEO).
* Find and implement relevant keywords and insert them into the website.
* Increase digital brand awareness while growing the traffic on the website.
* Investigate search engine algorithm trends and where appropriate deploy for the benefit of the brand.
* Develop pay‑per‑click (PPC) advertising campaigns, conduct keyword research and implement strategies to enhance online visibility and conversions.
* Contribute to the effectiveness of digital marketing campaigns, collaborating with marketing teams and analysing overall campaign performance.
* Identifying opportunities for optimisation and implementing A/B testing to analyse performance metrics to optimise campaign effectiveness and engagement rates.
* Monitor and study campaign key performance indicators (KPIs), such as deliverability, open rates, click‑through rates, conversions and ROI.
* Analysis of industry specific data and surveys to help identify trends and highlight opportunities.
What we are looking for
* Bachelor’s degree in Marketing, Business or a related field.
* 2+ years of demonstrable experience as a performance marketer or in digital marketing.
* Strong understanding of digital performance marketing principles, strategies and best practices.
* Knowledge of SEO, SEM and other digital marketing channels.
* Familiarity with performance marketing metrics and related KPIs.
* Analytical mindset with the ability to interpret data and draw actionable insights.
* Excellent negotiation and relationship management skills.
* Strong communication skills, both written and verbal.
* Strong track record of project management, both a starter and a finisher.
* Familiarity with tracking and analytics platforms such as Google Analytics.
* Creative thinking and problem‑solving abilities.
* Experience in managing and keeping within corporate budgets for campaigns.
* The ability to work under pressure and achieve deadlines.
* Flexibility to achieve the goal, and excellent time management and planning.
* Webpage authoring and editing skills.
* Line management experience.
Additional Information
Travel will be required.
Why join us?
You will be part of a pioneering organisation driving innovation in agri‑tech, whilst working in a collaborative and forward‑thinking environment. There is opportunity to grow and develop within a newly established organisation, plus a range of benefits including:
* 33 days of annual leave with flexible public holidays allocation
* Flexible working hours
* 4x salary life assurance
* EAP with 24/7 helpline and expert advice service (legal, finance, health)
* Pension salary sacrifice scheme availability
* Fees for professional memberships
* Ongoing training and development
If you are ready for a role that truly makes an impact - join us and be part of something meaningful. We’d love to hear from you!
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