Team: Marketing
Reporting to: Marketing Director
Location: London (office + hybrid)
ABOUT:
GAIN is a creative-led, insight-driven company that blends data, tech and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress.
We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands and organisations need to make braver, more impactful decisions.
Today as GAIN, we work as a united force, using data to fuel creativity, and technology to unlock new possibilities. As imagineers we don't just embrace innovation – we engineer it, transforming information into action, and ideas into breakthroughs.
This is where rebel thinking, smart technology, and data-driven creativity shape the future.
Through our five specialist teams: Creative Studio, Conversion, Customer Science, Experience and Performance. Individually, and together, we work to fuel your growth, and deliver measurable impact.
THE ROLE:
We're looking for a Marketing Product Lead to help shape and scale our new proprietary marketing intelligence platform, launch individual AI products and help to define how GAIN shows up across the market.
This is a pivotal role sitting at the intersection of product, marketing, and sales. You'll be the voice of the customer inside GAIN and the voice of the platform out in the market, connecting what we build to what our clients need, and what the industry hasn't yet realised it wants.
You'll combine analytical thinking with creative storytelling, ensuring that every campaign, launch, and communication lands with impact, clarity, and consistency.
RESPONSIBILITIES:
Market & Insight
* Stay ahead of the marketing technology landscape, tracking competitors, trends, and emerging tools shaping the future of marketing performance
* Help map the full buying ecosystem and decision-making journey to understand motivations, blockers, and success metrics
* Help identify and articulate buyer pain points, turning insight into opportunity and influence
Brand & Positioning
* Help define and evolve the new AI platform offering from name and narrative to design and tone
* Help translate product capabilities and customer needs into a clear, compelling messaging framework
* Build and maintain a consistent brand tone of voice across every channel and touchpoint
Go-to-Market & Campaigns
* Develop marketing and communication plans aligned to GAIN's commercial goals, GTM strategies, and sales targets
* Plan and manage integrated campaigns across PR, social, digital, events, and email, ensuring they work together as one seamless story
* Partner with BD and pre-sales teams to align messaging and materials throughout the funnel
* Coordinate product and feature launches, delivering clarity, creativity, and consistency at every stage
Content & Partnerships
* Create and oversee standout thought leadership content, case studies, whitepapers, blogs, and social content that move conversations forward
* Identify and orchestrate collaborations with industry experts, partners, and creators to enhance brand credibility and reach
Measurement & Optimisation
* Track campaign performance and engagement data to inform decisions and continuously improve
* Analyse campaign metrics (MQLs, conversions, engagement) to refine messaging and prioritise what drives the biggest impact
* Build the GAIN Product Marketing Playbook, defining best practice and ensuring consistency across teams and territories
Requirements
* Proven experience in B2B SaaS marketing, product marketing, or go-to-market strategy, ideally within marketing, data or tech-led environments
* A sharp understanding of the marketing tech ecosystem and an instinct for spotting what's next
* Exceptional ability to translate complex product features into compelling, human-centred messaging
* Experience delivering integrated campaigns across multiple channels with measurable impact
* A balance of creative energy and analytical rigour, knowing when to follow the data and when to follow your gut
* Strong stakeholder management skills, you must be able to work seamlessly across leadership teams
* A natural storyteller with a strategic mindset and an obsession for detail
HOW YOU'LL WORK:
Constant curiosity: You can think critically and understand the data, knowing where you need to take action. You're analytical with the ability to investigate and resolve
Pushing boundaries: You'll make the most efficient use of technology, suggesting process improvements
The power of our imagination: You're a problem solver who goes the extra mile. You'll know the best approach to take with clients to get results.
Making it happen: You're proactive and you know you can make a difference. You use your sound judgement when making decisions and you take responsibility for your decisions and actions.
Putting people first: You'll build effective relationships with people, internally and externally, understanding both business and client needs.
Benefits
Our benefits for UK employees include:
* Private Medical Insurance
* BUPA Life Assurance
* Income protection
* Employee Assistance Programme
* Cycle to Work salary sacrifice scheme
* Tech & Wearables salary sacrifice scheme
* Octopus EV Scheme
* Discounts and deals on a range of items from hotels, holidays and hormone testing to cinema, gyms and will writing
GAIN is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity