This role invites a detail-ready, systems-aware specialist into a global CRM environment where marketing operations pulse across regions and time zones.
Your focus is to keep CRM programs healthy, tuned, and steadily improving. You will partner with market teams, digital specialists, and technical groups to translate strategy into executable workflows, ensure campaigns run smoothly, and maintain a clear view of data, audiences, and platform behaviour.
This role requires proven success with Salesforce Marketing Cloud.
Global CRM Support Specialist Key Responsibilities:
* Serve as the frontline resource for CRM colleagues worldwide, responding to operational and technical questions with clarity and efficiency.
* Coordinate CRM processes end to end, from gathering requirements to confirming delivery timelines and verifying outcomes.
* Guide markets in designing A/B experiments, multivariate tests, and automated journeys that adapt to customer behavior.
* Build and refine audience segments using SQL queries, structured filters, and data relationships.
* Create and maintain dynamic or personalized emails and landing pages in Salesforce Marketing Cloud, overseeing test contacts, content rules, and subscriber groups.
* Perform thorough quality assurance across templates, devices, and browsers to ensure each jou...