Job Description
This is a newly created role for a strategic, data-driven and customer-focused Digital Channel Manager to lead the delivery and performance of our clients app, website and customer community platform. You will take ownership of channel performance and optimisation working closely with the wider digital team to ensure a high-quality user experience.
Key Responsibilities
• Contribute to and support the delivery of the digital channel strategy for the website and mobile app aligning with organisational goals.
• Manage the roadmap and day-to-day performance of digital channels, taking ownership of continuous improvement across website, app, and community platforms.
• Work closely with the wider digital team (UX, product, content, and development) to deliver a cohesive and consistent user experience across all channels.
• Monitor, analyse, and optimise digital performance metrics, using data and user insights to improve engagement, conversion, and retention.
• Take ownership of ensuring a joined-up digital experience across web, app, and community by aligning enhancements and supporting integrated user journeys.
• Support and help deliver initiatives to grow and engage the member community, encouraging participation, knowledge sharing, and networking.
• Collaborate with Marketing, Membership, Learning, Technology, and Data teams to deliver digital improvements, campaigns, and platform enhancements.
The successful candidate for this role will will have prior experience of digital channel management or product ownership. Experience of managing or owning mobile products, apps or digital platforms is essential as is the ability to manage stakeholders in a matrix environment.