PPC Specialist
Chester – 3 days in
Up to £45,000
Forward Role are proud to be working with a well-established travel business based in Chester, on a very exciting, pivotal new hire for their in-house Digital team. They're looking for a PPC Specialist to take full ownership of paid search across a portfolio of travel brands - a proper hands-on, strategy-led role with real budget responsibility and clear commercial accountability.
The Opportunity
This is a business that takes paid media seriously. You'll be managing campaigns across multiple travel brands, destinations and seasonal products, with a focus on driving high quality enquiries and bookings rather than just clicks and impressions. The travel sector brings its own complexities - longer research cycles, high consideration purchases, seasonal demand patterns - and they want someone who understands how to build and optimise campaigns around those dynamics.
What the Role Involves
You'll be planning, launching and managing paid search campaigns across Google Ads and Microsoft Ads, structuring activity across multiple brands, destinations and product categories. A big part of the role is continuous optimisation - working to improve CPA, ROAS and enquiry quality, testing ad copy and landing pages, and implementing remarketing strategies suited to longer booking jour...