!*Consumer Engagement: Masterbrand, B2B or Website - Hybrid - Top Pharma!*
Location: Basingstoke, United Kingdom - Hybrid
Start date: ASAP
Type of position: 12 months contract (Always has the view to extend)
Job Description
We believe in the importance of health above all, uniting care with discovery to make life better for people everywhere. Our employees are dedicated to discovering and delivering life‑changing medicines, improving the understanding and management of disease, and giving back to communities through philanthropy and volunteerism. We strive to deeply understand consumers and their challenges so we can craft meaningful experiences that solve real problems.
The Consumer Engagement specialist is responsible for ensuring the organisation shows up in a way that is engaging, informative, relevant, intuitive, and supportive for consumers. This role places the consumer at the heart of digital strategy, driving impactful experiences across websites and campaigns. Operating across the Northern European Hub (UK & Nordics), the role partners with cross‑functional teams and external agencies to deliver compliant, optimised, and consumer‑centric content.
Key Responsibilities
* Website & Digital Strategy: Develop and implement the website strategy and roadmap for the Northern European Hub, aligning global content with local market needs.
* Content Management: Own the planning, execution, and optimisation of content across websites and consumer campaigns, ensuring relevance, amplification, and impact.
* Creative Development: Collaborate with creative agencies to localise global content and build tailored local content that resonates with target audiences.
* Compliance & Governance: Work closely with legal and regulatory teams to ensure all content meets compliance standards.
* Performance & Optimisation: Partner with BI&A to measure, monitor, and optimise website and campaign performance, embedding a test‑and‑learn approach for continuous improvement.
* Cross‑Functional Collaboration: Drive alignment and clarity across internal teams (Marketing, Market Research, Digital, Sales, Medical Affairs, Legal, IT) and external partners (Agencies, Vendors).
* Consumer Insight & Strategy: Build deep understanding of consumer behaviours, attitudes, and needs through segmentation, personas, and journey mapping, using insights to shape engagement strategies.
* Capability Building: Champion consumer‑centric processes, tools, and techniques, embedding best practice across the organisation and building team capability.
* Market Awareness: Monitor the external environment and adjust strategies to remain competitive and relevant.
Key responsibilities:
* Bachelor's degree
* Proven experience in consumer marketing in Neuro or Cardio
* Excellent leadership and team management skills, with a track record of building and motivating high-performing teams.
* In-depth knowledge of consumer data, insights & planning techniques and tools.
* High proficiency in data analysis and interpretation, with the ability to derive actionable insights from marketing analytics.
If this role isn’t suitable for you, please let us know if you can refer anyone – any recommendations are much appreciated! Planet Pharma offers a competitive referral scheme so you will be rewarded for your help!
About Planet Pharma
Planet Pharma is an American parented Employment Business/Agency that provides global staffing services with its head-quarters in Chicago and our EMEA regional office located in Central London. We have invested significantly in creating a robust international platform that enables us to work compliantly in 30+ countries with a current network of 2500+ active contractors globally as well as a very strong permanent / direct hire recruitment offering.
Our specialist knowledge and close relationships with our clients and the wider industry really makes us unique in our field. Just recently we were recognized by FORBES as the 17th best professional staffing firm, and have won multiple awards from industry accredited bodies for our commitment to excellence and service delivery. We have extensive functional expertise including: Regulatory Affairs, Pharmacovigilance, QA, QC, Submissions experts, Clinical development, Quality, Biostatistics, and Medical Affairs / Writing.
We are an equal opportunities Recruitment Business and Agency.
We welcome applications from all suitably qualified candidates regardless of their race, sex, disability, religion/belief, sexual orientation or age.