Job Description
About the team: Our marketing team plays a vital role in promoting OSB and all our services. This in turn helps us work towards our vision to become our customers' favourite bank; one that delivers its very best, challenges convention and opens doors that others can't. The Lending Marketing Team has a clear purpose to create and deliver excellent Business - to - Business marketing campaigns and communications for the Group's Lending brands that help engage and retain customers.
The team are also responsible for developing and delivering compelling content relating to our products, propositions and customer needs. This role can be based either in Wolverhampton or Chatham in Kent. What you will be doing: As a CRM Marketing Executive you will have the opportunity to support the Head of Lending Communications in delivering the marketing digital automation strategy for all OSB Group brands.
Be proactive and enthusiastic, supporting in all aspects of email and automation campaigns in addition to reporting and analytics for all OSB Group brands. Your responsibilities will include… Responsible for the development, build and distribution of all customer emails, per brand as required, using the email platform software.Develop and support on acquisition, retention and nurture journeys, identifying opportunities for improvements, and working with Marketing Managers for relevant and timely customer engagement...