Head of Department – Sales
We are currently recruiting a passionate and experienced salesperson to join the Wadworth commercial team and lead our ambitious growth plans. This is a mobile role with occasional visits to our brewery in Devizes and regular travel to wholesale partners and customers across the country.
Role
As Head of Sales you will be responsible for the full performance of our National Sales Division across all lines of the P&L. You will have experience working in an indirect sales model and collaborate with wholesale partners to maximise sales and distribution at the end‑outlet level.
Responsibilities
* Deliver day‑to‑day account management with our existing customer base, building relationships and a contact matrix that makes Wadworth an indispensable partner.
* Leverage all lines of the P&L to maximise the operating profit of the Sales Division.
* Consider pricing and promotional effectiveness to grow sales volume and stockists.
* Increase the rate of sale of our beers by providing collateral support and a promotional calendar of activity to support our key wholesalers in collaboration with the Wadworth Marketing team.
* Work with Customer Services to increase engagement with our largest and most loyal stockists while targeting new hero outlets.
* Act as a brand guardian, positively promoting Wadworth through all channels and activities.
* Work with the Commercial Director to build future strategy including potential for increased brewing capacity, wider launch of our craft beer range and requirement for further sales resource.
* Serve as a member of the wider Wadworth leadership team who can challenge and support others to maintain the high standards we set for ourselves.
The person
You are a passionate self‑starter who is comfortable influencing all lines of the P&L. You love building relationships with customers and ideally have an existing network of wholesale contacts that will give you a fast start. You fit well into the Wadworth culture of pride and passion for the business while challenging why things are done.
You will prepare strategic thinking and high‑value customer negotiations while placing value on great customer service to every outlet in collaboration with the Customer Services team.
Previous sales experience in the On‑Trade, ideally in the National Wholesale sector, is required. You will be organised, ensuring every communication/document/price file is accurately sent to customers and files are well‑structured internally for easy access.
Benefits
* 26 days holiday a year + bank holidays
* Enhanced Pension scheme
* Life Assurance
* £450 vouchers to spend in our managed house pubs and Brewery Shop
* 25% discount in our managed house pubs and Brewery Shop
* Enhanced parental leave
* Company sick pay
* Group Income Protection
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