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HR Business Partner at Beauty Works | CIPD qualified
Beauty Works retails luxury hair solutions, including ready to wear clip-ins, semi-permanent professional extensions and exclusive collaborations. Our hair extensions, aftercare products and electrical stylers have earned recognition amongst the beauty press and up and down the red carpet. Beauty Works operates internationally to both to salon professional and directly to consumers and is owned by a Beauty Industry Group based in Salt Lake City and has the largest share of the hair extensions market in the world.
Job Summary
The Influencer & PR Manager will be a key team member working in our South Manchester Head Office. Reporting to the CMO, the Influencer & PR Manager will be responsible for developing and nurturing key talent and agency relationships, building out and developing customer community engagement platforms and working with trade and consumer press titles.
The ideal candidate will be an excellent communicator, adept at building and maintaining relationships, handling multiple projects on the go and work well under pressure.
Role Outline & responsibilities
* Support develop and deliver Beauty Works influencer strategy, setting KPIs relevant to each brand and commercial objectives.
* Execute influencer campaigns across all levels - micro, macro and VIP, ensuring that Beauty Works is hitting key demographics and maintaining a presence across all key social channels.
* Outreach, negotiate and lead your team to amplify influencer coverage.
* Collaborate with the wider Marketing team to align on offers, promotions and key product USPs to be included in influencers content.
* Develop relationships with key trade and consumer press titles to ensure front of mind when editorial and advertorial opportunities arise
* Stay on-top of social trends and platform updates for the wider team's use within content output.
* Support manage influencer budgets and overall KPI's, ensuring targets and objectives are met across vertical.
* Build and maintain relationships with influencers both directly and via talent agencies.
* Work closely with the wider marketing team on content priorities in line with product focuses on a weekly and monthly basis.
* Manage product launch gifting activations: concept planning, product sourcing and execution.
* Write and distribute press releases for product launches.
* Own monthly and quarterly reporting of influencer marketing.
Key Skills
* 4+ years experience in an influencer marketing role.
* Good understanding and experience within the influencer landscape and social platforms.
* Knowledge of influencer market and potential brand contacts.
* Proven organisational skills with excellent attention to detail, with the ability to manage multiple tasks and deadlines simultaneously.
* Willingness to learn and work as part of a team.
* Excellent written, social and communication skills are imperative.
* Ability to work effectively and calmly under pressure.
* Ability to form good working relationships with internal teams and external clients.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Public Relations
* Industries
Retail
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