Product Strategy & Roadmap
* Define portfolio strategy, positioning, segmentation, and differentiation across industrial and automotive segments
* Translate customer and market requirements into prioritized product specs, value propositions, and data-driven business cases
* Lead marketing input into product roadmaps and lifecycle planning
* Develop deep understanding of system-level requirements and platform strategies
* Personally lead product definition for the most strategically impactful programs, ensuring first-hand market insight shapes every critical decision
Go-to-Market Execution
* Create and execute marketing strategies targeting priority segments, regions, and strategic accounts
* Partner with Sales on pipeline reviews, forecast alignment, and corrective actions
* Drive win/loss analysis and competitive intelligence to refine positioning
* Support strategic customer engagements and executive-level discussions
Sales Enablement & Communications
* Define and drive high-impact collateral: solution briefs, presentations, launch kits, and case studies
* Lead product launches and ensure consistent messaging across all channels
* Serve as primary liaison to Corporate MarCom for brand-compliant execution
Team Leadership
* Manage a team of Marketing Engineers with full personnel responsibility
* Set clear priorities, enforce execution standards, and foster a high-performance culture
* Develop talent through coaching, structured development plans, and succession planning
* Lead by example as a hands-on contributor -- stepping in to personally drive critical tasks when the situation demands it
Operational Excellence & Innovation
* Champion the adoption of AI-powered tools and workflows across the team to accelerate decision-making, automate routine tasks, and multiply productivity
* Leverage Tableau, Excel, and the broader Microsoft 365 suite to build dashboards, perform analyses, and deliver data-driven insights that inform strategy
* Continuously identify and implement process improvements that free the team to focus on high-value, strategic work
Partner & Ecosystem Development
* Manage and strengthen Microchip's worldwide Touch Partner network
* Drive design-ins through module partners, distribution, and direct customer channels
Cross-Functional Collaboration
* Coordinate with Sales, Engineering, Applications, Systems, and Supply Chain
* Represent marketing in cross-functional forums and customer escalations
Requirements/Qualifications
Education
* Bachelor's or Master's degree in Electronics, Computer Science, or related fields
* MBA or equivalent senior expertise in marketing or applications roles is a plus
Experience
* Minimum 10 years in microcontroller or touch controller systems (applications, technical marketing)
* Minimum 10 years in Automotive, Consumer, and/or Industrial segments
* Proven track record in product marketing, portfolio strategy, or go-to-market execution in the semiconductor industry
Skills
* Strong strategic thinking with ability to prioritize in complex, resource-constrained environments
* Business acumen: business case development, forecast reviews, pipeline analysis, pricing strategies
* Technical depth: system-level architectures, semiconductor product development, qualification standards (AEC-Q100)
* Hands-on proficiency with analytics and productivity tools - particularly Tableau, Excel, and Microsoft 365 - with the ability to build dashboards and derive actionable insights
* Demonstrated experience leveraging AI tools to optimize team workflows and accelerate output
* Excellent oral and written communication in English; second language is an advantage
* Self-motivated, customer-oriented, structured, and data-driven
Travel
* Willingness to travel across Asia, the United States, and Europe for customer visits and business engagements
Travel Time
25% - 50%
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