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Field product marketing

London
Microsoft
Marketing
Posted: 27 October
Offer description

Overview

TheSales Enablement & Operations (SE&O)team plays an essential role in translating Microsoft’s Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Area insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.


As theGo-To-Market (GTM) ManagerforAI Workforcefor United Kingdom, you will be at the forefront of driving our go-to-market activation forAI Workforce(former Modern Work) forEnterprise segmentand shaping marketing success. You’ll act as a thought leader, executing marketing strategies that align with our broader AI Workforce business goals. Your ability to track success criteria and performance metrics will be crucial in driving impactful outcomes. You will be working with emergent technology that requires simplifying complex concepts. You’ll excel at creating alignment across teams, removing roadblocks, and ensuring seamless execution.

Fearless Innovation:If big challenges excite you, you won’t shy away from thoughtful risks, especially when working closely with the field, regional, and cross-functional marketing teams.

Qualifications

Relevant, proven marketing strategy, business planning, sales enablement, business development, technical pre-sales, or Sales related work experience
OR equivalent experience

Responsibilities

1. You be a primary product spokesperson and product evangelist for the AI Workforce, with specialist focus on M365 Copilot, Copilot Chat, Microsoft 365 and AI Agents. You will leverage product, industry, market and competitive knowledge as well as technical expertise to develop localized competitive strategy, position the value proposition and tailor messaging to both internal (e.g. sales and marketing readiness) and external audiences (e.g., press, analysts, partners, user community, customers).
2. You will build and drive business strategy and track the efficacy of the relevant AI Workforce Solution plays in Enterprise Segment to drive sustainable growth within and beyond the boundaries of the fiscal year.
3. You will create and orchestrate strategic go-to-market (GTM) plans for primary Solution plays across sales, marketing, consulting, customer success and partner functions, supporting One-Microsoft, cross-functional execution as appropriate and you will collaborate with partner organization to guide and support the execution of programs to recruit and enable partners to achieve target capacity and quality.
4. You will partner closely with sales to land field enablement accountability and serve as an orchestrator between the business and the areas/subsidiaries to develop and land sales programs along with partnering with Finance and Product Marketing Manager (PMM) teams to ensure team is aligned with business results.
5. You will support the creation and pursuit of white-space growth opportunities across products/services and leverage knowledge of revenue, share targets and the area/subsidiary's capabilities in order to develop strategies that maximize performance across products/services.
6. You will partner with engineering to proactively drive capacity forecasting and leverage competitive knowledge to shape local capacity and service forecasts as you liaise with sales teams to provide coaching and support pipeline and sales enablement.
7. You will drive GTM strategy and land growth plans (e.g., revenue, usage, customer health). You will develop competitive strategies to drive target market share gains and actively manage relevant stakeholders to drive the local product marketing growth strategy.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.Industry leading healthcareEducational resourcesDiscounts on products and servicesSavings and investmentsMaternity and paternity leaveGenerous time awayGiving programsOpportunities to network and connect

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