Digital Marketing Manager
Location: Edinburgh, Glasgow or Dundee
Employment Type: Full-time
Hybrid working available
About the Opportunity
We are seeking an experienced Digital Marketing Manager to lead and develop digital activity across a dynamic professional services organisation, with the role able to be based in either Edinburgh, Glasgow or Dundee. This is a strategic and hands-on role where you’ll work closely with senior leadership, business development and marketing teams to enhance brand presence, deliver data-driven campaigns, and support growth objectives across multiple service lines.
You will play a key part in shaping how the firm engages with clients, improves digital performance, and drives measurable results across all online channels.
Key Responsibilities:
Digital Strategy & Campaign Management
* Plan, deliver and optimise integrated digital campaigns across paid search, paid social, email and web.
* Contribute to ongoing digital roadmap development and support broader strategic marketing discussions.
* Drive innovation, ensuring digital activity is insight-driven and aligned to brand and business goals.
CRM Leadership
* Design and deliver targeted CRM and email marketing campaigns.
* Lead segmentation, automation and customer journey improvements across CRM tools.
* Support best practice adoption to strengthen client follow-up and lead generation processes.
Paid Search Management
* Lead paid search strategy, working with internal teams and external agencies.
* Manage campaign structure, optimisation and reporting across platforms such as Google Ads and LinkedIn.
* Identify new opportunities to improve ROI and reach priority audiences.
Website, SEO & Content Performance
* Support website development, ensuring SEO best practice is applied to improve visibility and UX.
* Collaborate on content planning and optimisation to enhance engagement and conversion.
* Use analytics to inform strategy and improve performance across digital touchpoints.
Social Media Management
* Oversee social media presence and coordinate content planning, scheduling and reporting.
* Deliver engaging and consistent activity that enhances brand reputation.
* Provide internal training to support confident social media use across the organisation.
Content Development & Digital Advertising
* Contribute to the creation and management of digital content including video, infographics and interactive assets.
* Ensure content is targeted, on-brand and optimised for each platform.
Data, Analytics & Reporting
* Produce regular performance reports with clear insights and recommendations.
* Use analytics tools to drive improvements in visibility, engagement and lead quality.
* Share insights with wider marketing and BD teams to support decision-making.
Collaboration & Supplier Management
* Work with internal teams (e.g., IT and operations) to support delivery of digital tools and platforms.
* Manage relationships with digital agencies and external suppliers.
* Oversee online review-site activity to support reputation management.
About You
We’re looking for someone who brings:
* Strong analytical, organisational and communication skills.
* A proactive, collaborative mindset with a passion for digital innovation.
* Proven experience in CRM strategy, segmentation and automation.
* Significant experience managing paid search campaigns across Google Ads and LinkedIn.
* Proficiency in SEO, PPC and digital analytics (e.g., Google Analytics, Tag Manager, SEM tools).
* The ability to build strong, productive relationships with stakeholders and suppliers.
* At least 5 years’ experience in a digital marketing role—ideally within professional services.
If this sounds like you, please reach out to Jonathan Watt on 07751 516 344. Or, jonathan@macrecruit.co.uk for more information.