About the job
Our Digital Marketing Executive will work within our commercial function and report into the Head of Digital and Marketing. You will play a key role in a small, dynamic and multi-functional team that is playing a key part in the future of sustainable transport. You will work with the marketing and commercial team and external agencies, interfacing with all elements of the customer proposition and touchpoints, to ensure that the customer experience and marketing sales strategy for Lumo are delivered. You will be involved with every aspect of our marketing plan, working with digital and media agencies along with our internal team and Lumo Brand Ambassadors.
The Digital Marketing Executive will maintain our communications with customers across all channels and lead the execution and optimisation of our digital marketing campaigns, and work with the Head of Digital and Marketing to ensure a consistent and impactful online presence for our customers. This role would suit someone looking to build on existing experience and is interested in working in a fast-paced results focused business across multiple marketing channels including website content, social media, email marketing, SEO and paid advertising. The role also includes developing local partnerships and events and support with PR.
Skills & Experience:
1. Educated to degree level or equivalent experience.
2. Experience of working in a fast-paced results focused business across multiple marketing channels including social media, email marketing, SEO and paid advertising.
3. Experience of managing social media content with strong writing and editing skills.
4. Monitor social media channels for trends, customer feedback, and engagement opportunities.
5. Experience of managing website and email content for a customer facing business.
6. Experience of improving customer experience on websites and apps both in terms of customer information and functionality.
7. Experience of delivering paid acquisition campaigns online.
8. Experience of understanding data and digital analytics in GA4.
9. Experience of working with tools such as Canva, Photoshop and using a website CMS.
10. Strong analytical skills to use data interpretation and customer insight to identify new opportunities for the business.
11. Commercially & digitally astute with good judgment and decision-making abilities.
12. An understanding of transport, hospitality, tourism or leisure marketing.
13. Understanding of online marketing and optimisation techniques that can be used to drive traffic, conversion and engagement.
14. Willing to work towards becoming a Train Operator Liaison Officer (TOLO).
15. Desirable to have active CPD / membership of professional body or willing to or working towards a Chartered Institute of Marketing Diploma.
About the location
Based in Newcastle upon Tyne. You must live within a 60 minute commute.
Working pattern
37.5 hours per week.
The Reward
Defined Contribution Pension Scheme – We will pay in a minimum of 10% (5% employee contribution and 5% employer contribution) to a maximum total contribution of 20%.
Employee Assistance Programme
Travel Offers – Travel offers for bus and rail
Tickets and Day Rover Rail tickets at a discounted price for friends and family
Shopping & Lifestyle Discounts
Discounted Gym Membership
Employee Share Plans (Save as you Earn and Buy as you Earn)
NEXUS – Tyne and Wear Metro Discount
Life Assurance Cover 4 x your annual salary
Income Protection Scheme
Incentive Scheme
25 days annual leave plus bank holidays
We all belong at Lumo. FirstGroup's vision is to provide an inclusive environment for all colleagues, across its group of businesses, ensuring all candidates have an equal opportunity to access meaningful employment.
We value our differences such as age, gender, LGBTQIA+, ethnicity, religion, and disability. We maintain a zero tolerance towards any form of prejudice towards our colleagues, customers, and future talent.
We celebrate and encourage diversity of thought, progressive ways of working and seeing all our colleagues grow and thrive.
We review all roles and job descriptions to ensure they are accessible and, where possible, we support and provide flexible working options; we recommend that you refer to each vacancy description for further details.
If you require additional support to complete your application due to a disability or neurodivergent condition, for example, dyslexia, dyspraxia, or autism, please follow the links below. We encourage you to share any additional needs you may require so we can provide a fair and equal process for all who apply.