Reporting to the London & Prestige Business Unit Controller, this is a high-profile leadership position within Brown-Forman UK. You'll be responsible for showcasing our brands across the Prestige On-Trade and Prestige Retail sectors.You'll develop trusted partnerships across the entire Brown-Forman organization, requiring strong influencing and stakeholder management skills. Working closely with the Customer & Brand Marketing Teams and the Advocacy Team, you'll be responsible for crafting and executing bespoke sales and activation plans with some of the world's most influential on-trade venues and retailers.
You'll also lead a team of five direct reports, empowering them to achieve key performance indicators (KPIs). Ultimately, you'll be accountable for delivering all Brown-Forman portfolio KPIs within the channel, encompassing distribution, volume, pricing, brand education, visibility, and promotions.Shape and implement the Prestige Channel Strategy to achieve key performance indicators.
Set sales and distribution targets for Prestige On-Trade and Prestige Retail account managers.
Manage pricing, brand education, visibility, and promotional activities.
Analyze performance and evaluate the impact of sales, distribution, and promotions.
Drive business development by pursuing growth opportunities within the channel.
Lead and inspire account managers, empowering and guiding direct reports.
Established network within the Prestige and Wholesale channels
Experience in people management
Significant, progressive Sales experience covering a range of on trade and retail environments, ability to quickly infer customer and channel needs as well as the ability to unlock insights from data and use them to drive growth with our trade partners
Depth of experience in customer negotiations at a Prestige level, and a sound knowledge of super premium brands
Excellent leadership skills and demonstrated people management experience
Excellent influencing skills with the ability to convey sales information clearly, concisely, and visually
Self-motivated with a proven ability to identify issues and projects, plan and prioritize effectively, and manage multiple projects to completion by deadlines
We believe great people build great brands. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Sales