Location
Welwyn Garden City – Hybrid working
Benefits
* Potential discretionary bonus
* 12 flexible days on top of 25-day holiday entitlement
* A focus on personal development and growth
Position Summary
We have an exciting opportunity for a talented Senior Category Insights Manager to join our CDT “Commercial Development team” in the UKI market to champion category and shopper insights within Cereal Partners and in some of our leading retail multiple accounts, driving what’s best for the category and ultimately delivering growth for both. You will provide whole category analysis, recommendations and strategic advice based on solid category and shopper insight internally and externally. We want to be "Trusted for putting the Shopper first".
Your impact
* Develop long‑term sustainable category partnerships with key retailer contacts.
* Design and execute an annual insight plan, demonstrating category thought leadership, expertise in knowing and understanding the shopper, and highlighting short‑term & long‑term growth opportunities.
* Set up and maintain regular meetings with the buyer and category contacts, to build strong relationships & progress the category plan.
* Proactively manage customer range reviews, merchandising changes, store trials and ad‑hoc projects providing fact‑based recommendations and solutions, ensuring all key customer deadlines are met.
* Champion our Category and Shopper Vision as a framework for long‑term growth, tailoring where possible to increase customer relevance & understanding. Work alongside the Shopper Activation Team to provide actionable recommendations, activation or trial for your retail account.
* Contribute to the annual category planning process, clearly driving strategic direction for your retail account and ensuring the category growth agenda is always top of mind.
* Be a data expert – interrogating all available data resources (KANTAR / CIRCANA / IGD / DUNNHUMBY / NECTAR / ASDA QUANTIUM / MINTEL) to generate insight and champion data usage across the business.
* Be the shopper expert providing insight and the shopper’s point of view to wider CDT function, Sales & Marketing.
* Actively provide consultant advice and support to the Sales & Marketing teams to highlight distribution, range and promotional strategy opportunities for Cereal Partners.
* Brand Champion role: provide marketing with shopper insight into their brands to assist in their annual planning, improve understanding and drive retailer specific activation ideas.
Your ingredients for success
The successful candidate will bring a wealth of experience in Category and Shopper Insights within FMCG and ideally will have worked across different retailer multiple accounts and possibly different channels. You will have excellent analytical skills and the ability to interpret data and translate this into insights and actionable recommendations. You will also have:
* Customer facing experience and solid relationship management skills.
* Experience of influencing by presenting with expertise on the category.
* An aptitude for IT skills and previous experience in space planning systems would be advantageous.
* Working knowledge of Powerpoint, Excel, Kantar / Circana / IGD / Dunnhumby / Nectar Data / Lumina / Asda Quantium.
At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.
We take pride in championing inclusion and diversity. We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocery.
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