Email Marketing Executive
Location: Coulsdon
Salary: £25,(Apply online only) – £30,(Apply online only)
Hours: Full-time, 37.5 hrs/week (Mon–Fri, 9:00–5:30)
Department: Marketing
Reports to: Marketing Manager
About the Role
As the Email Marketing Executive, you will be responsible for the end-to-end management of my client’s email marketing campaigns. You will play a key role in enhancing customer engagement, driving conversions, and supporting lead generation through strategic email communications aligned with our digital platforms.
Key Responsibilities
Email Marketing & Campaign Management
Develop and implement a comprehensive email marketing strategy aligned with business goals.
Create visually appealing, responsive email templates that reflect brand guidelines.
Write compelling, targeted email copy for a range of audience segments.
Automation & Customer Journey
Build and manage automated workflows that integrate with the website and portal.
Improve customer lifecycle engagement through strategic journey design.
Data, Reporting & Analytics
Monitor, analyse, and report on campaign performance using key KPIs.
Maintain high data quality within the Dynamics CRM database.
Lead Nurturing & Handover
Manage nurture streams to move prospects efficiently through the funnel.
Ensure timely handover of marketing-qualified leads to business teams.
Segmentation, Personalisation & Compliance
Segment audiences and personalise campaigns to improve relevance and performance.
Ensure all communications comply with GDPR and email best practices.
Skills & Experience
Proven experience in email marketing (B2B or e-commerce preferred).
Skilled in using email marketing platforms.
Strong copywriting and content-creation ability.
Experience with marketing automation and CRM tools.
Analytical mindset; able to interpret data to optimise campaigns.
Knowledge of HTML/CSS for email customisation (advantageous).
Excellent project management and communication skills