Overview
Reporting to the Sales Manager and working as part of the regional Sales and Marketing team, the Regional Enquiry Consultant is responsible for managing and qualifying all customer enquiries across the region. The role plays a key part in driving sales performance by converting enquiries into high‑quality, qualified leads and appointments for site‑based Sales teams.
The role holder will take ownership of regional enquiry pipelines, ensuring customers receive a timely, consistent and positive experience while maximising the value of each enquiry. Acting as a central point of contact for early‑stage or multi‑site enquiries, the Regional Enquiry Consultant enables on‑site Sales teams to focus on converting qualified leads into reservations.
Key Responsibilities
* Take ownership of all new customer enquiries for current, future and forthcoming developments within the region, ensuring timely and professional follow‑up.
* Act as the first point of contact for customers with area‑based interest or interest across multiple sites, providing a single, consistent Cala customer experience.
* Qualify all new and unqualified enquiries by understanding customer needs, motivations and timescales to improve lead quality.
* Manage leads through the early customer journey, including new and unqualified stages, before handover to site‑based Sales teams.
* Arrange appointments and call‑backs for on‑site Sales teams, enabling them to focus on converting qualified leads into sales or future pipeline.
* Work closely with the Regional Sales & Marketing Director and Sales Managers to understand regional priorities and focus enquiry activity accordingly.
* Provide targeted enquiry support to specific sites, plots or developments as directed by the Sales Manager.
* Identify opportunities to support the sale of challenging plots, house types or final remaining homes.
* Proactively cross‑sell developments within the region where appropriate to maximise sales opportunities.
* Use Salesforce to manage leads, identify gaps in customer information and ensure accurate, high‑quality data is maintained.
* Take ownership of site databases where on‑site Sales teams are not yet in place.
* Maintain, enrich and ensure the accuracy and completeness of customer data within regional databases.
* Re‑engage and re‑qualify large or established databases to identify potential sales opportunities.
* Maximise the value of closing databases by transferring interest to new sites or phases, ensuring full compliance with GDPR requirements.
* Respond to Live Chat enquiries in line with service and quality standards.
* Use available tools, including the MovinOn app, to maintain engagement and progress customers through the qualification journey, including pre‑launch activity.
* Deliver a consistently positive customer experience throughout all interactions with Cala.
* Share best practice and collaborate with Regional Enquiry Consultant colleagues through regular meetings to continually improve effectiveness of the role.
About You
Knowledge, Skills & Experience
* Experienced, customer focused sales professional with confidence using CRM systems, particularly Salesforce.
* Excellent verbal and communication skills, with a consultative, conversation led approach to engaging customers rather than a hard sell style.
* Ability to quickly understand customer needs, think on your feet, overcome objections and provide appropriate solutions.
* Strong ability to qualify enquiries effectively by listening carefully to customers and responding to their requirements.
* Confident using CRM data to identify leads, spot gaps in qualification and enrich customer information.
* Ability to develop a broad understanding of developments across the region to support effective enquiry qualification.
* Strong focus on delivering a positive and professional customer experience.
* Experience cross selling developments within a region to maximise lead quality and sales opportunities.
* Previous experience supporting high volume enquiry management or early stage customer journeys.
* Experience working closely with site based sales teams to support conversion of qualified leads.
Personal Attributes
* Acts with integrity, honesty and professionalism at all times
* Demonstrates resilience, tenacity and adaptability
* Presents a positive and professional image of both self and the organisation
* Self motivated, proactive and willing to take ownership
* Positive, can do attitude with a willingness to learn and develop
* Commercially aware and outcomes focused
* Confident working on own initiative while knowing when to escalate
* Strong planning and organisational skills
* Able to work effectively under pressure and adapt to changing priorities
* Discreet, with respect for confidentiality and sensitive information
* Personable, approachable and collaborative in working style
Suggested working pattern
* Regularly visit and meet with site-based Sales teams. Ideally no more than one day out on site per week, so focus remains on managing database.
* Majority of working days operating from home or a dedicated quiet office space, which allows for uninterrupted working.
* Occasionally you may be asked to work on site dependant on the needs of the business to help with launch weekends, VIP events or to cover absences.
* Standard working week – flexible within 9am – 7pm – flexible days.
We reserve the right to close this vacancy early if we receive sufficient applications.
We recognise that a diverse team makes us a stronger and more successful company. We value different ideas and perspectives as it helps improve our decision-making, products and services. And we’re striving to create an inclusive work environment, in which everyone can feel comfortable as themselves, uniquely contribute and do their best work. If we need to adjust anything in our recruitment process to support you, please contact careers@cala.co.uk
What we offer
At Cala, we offer a competitive benefits package designed to support your wellbeing, flexibility and development, including:
* A generous holiday allowance with buy, sell and carry‑forward options
* Enhanced family‑friendly policies
* Flexible ways of working (where role‑appropriate)
* Private medical insurance and access to a 24/7 Employee Assistance Programme
* Ongoing learning and development opportunities
* Support for more sustainable travel, including our ULEV car scheme and Cycle to Work scheme
About Us
The Cala Group is a major UK housebuilder and leading provider of desirable new homes across Scotland, the South of England & Midlands. Driven by a mission to create vibrant and sustainable new communities, our homes are characterised by exceptional design and sector-leading build quality, and we have a passion for providing our customers with a great home buying experience. This is an exciting time to be at Cala. Our approach to sustainability and technology is undergoing a dramatic transformation, and we’re aiming to create an industry-leading experience for both our staff and customers. At Cala, you can expect to be part of an environment which allows you to do meaningful work, while offering opportunities for personal growth. Our goal is to be the favoured employer in our industry and beyond. We encourage applications from those who want to be part of a culture where they can thrive, feel a sense of belonging and be comfortable being themselves at work.
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