Content Writer — iGaming
Location: Malta (Hybrid)
Department: Marketing & Content
Reports to: Brand & Performance Marketing Manager
Traffic Label is a fast-growing performance marketing and technology company operating within the online gambling and entertainment industries. As part of our expansion into Malta, we're looking for a talented Content Writer who understands the iGaming space — someone who can create compelling, accurate, and SEO-optimised content that speaks to player audiences across casino, sportsbook, and affiliate platforms.
Key Responsibilities
* Write high-quality, engaging, and original content across web pages, blogs, landing pages, and campaign materials.
* Produce copy for different iGaming verticals, including casino, sportsbook, slots, and affiliate brands.
* Optimise content for SEO, ensuring it aligns with keyword strategies, compliance standards, and brand tone of voice.
* Collaborate with designers, SEO specialists, and marketing managers to support acquisition and retention campaigns.
* Conduct in-depth research on industry trends, products, and market performance to ensure factual, authoritative copy.
* Maintain consistency in style, tone, and adherence to responsible gambling messaging and regional regulations.
Skills and Experience
* Minimum of 2 years' experience writing within the iGaming, online casino, or digital marketing sectors.
* Strong grasp of SEO principles and ability to write content that ranks without compromising readability.
* Ability to adapt to different tones — from informative product copy to engaging campaign articles.
* Excellent editing and proofreading skills with attention to detail.
* Experience creating content for multilingual audiences or collaborating with localisation teams.
* Understanding of compliance and responsible gambling guidelines within the industry.
Qualifications
* Bachelor's degree in Journalism, English, Communications, or related discipline.
* Proven portfolio showcasing iGaming-related or performance marketing content.
* Strong written and spoken English required; other European languages are a plus.