Role
Assistant Marketing Manager – ISM Merchandising
Contract
Permanent
Location
Nottingham, Beeston
Recruitment Partner
Kershia Broughton
About the Role
At Boots, we believe in building a brilliant environment for our people, empowering them to make a positive impact on our customers and colleagues every day. If you’re passionate about in‑store marketing and thrive in a collaborative, fast‑paced setting, this could be the perfect opportunity for you.
What you’ll be doing
Welcome to the Boots In Store Marketing Merchandising Team – an exciting team at the heart of Boots UK’s growth plans. As customers are changing, so are we! We’re focusing on really understanding our customers’ needs and making the most of our great products and services to optimise the online shopping experience and drive growth.
This role is accountable for all merchandising activity that lands in store covering all 2D kit, the look and feel and management of the customer journey across all categories. It also consists of management of any trials/initiatives through the business landing in store and creating a robust plan for rollout to BAU where required.
Key responsibilities
* Lead and develop the instore communication brief based on the customer proposition and experience by format. Deliver all creative for wayfinding, category resets and rebuilds in line with our company and merchandising plan.
* Take ownership of the creative principles for 2D kit in our shops across the total estate, from high level to base.
* Develop all creative for POS including language, and new kit development.
* Work with and manage design agencies to develop the creative response and solutions in line with the Boots visual identity and retail global principles.
* Understand customers’ needs and expectations to continue innovating the customer experience, ensuring all CRPs and rebuilds elevate campaign messaging.
* Work with stores to review and gain customer insights, building in changes to shopper behaviours or business needs pre‑planning and post‑landing.
* Manage critical paths and costs in line with project plans for all relevant milestones.
* Manage stakeholders to ensure creative aligns with expectations.
* Consult/attend MSR sign‑offs and be a key decision maker for fixtures that have any 2D/3D POS.
* Accountable for the production pack development and creation for all rebuilds, ensuring kit has correct creative and language at each stage of the journey.
* Engage key stakeholders (including Merchandising) when any new 2D or 3D kit is designed.
* Trial/initiatives:
o Develop creative route for any trial or initiative landing in store.
o Create production packs for trials or initiatives and engage stakeholders.
o Sign off all creative and production packs and handover to Merchandising.
What you’ll need to have
* A genuine passion for in-store marketing.
* Proactive and highly organised with the ability to manage workload confidently.
* A collaborative team player who thrives in a fast‑paced environment.
* Strong attention to detail and ability to meet/exceed deadlines.
* A creative mindset with a drive to enhance in‑store marketing capabilities.
It would be great if you also have
* Previous marketing experience (though enthusiasm and willingness to learn are prioritised).
Where your brilliance can take you
At Boots, we are committed to your growth and development. You will have the opportunity to learn something new every day and shape your career path within our supportive environment.
Rewards designed for you
* Boots Retirement Savings Plan (up to 6% company contribution)
* Generous employee discounts for you and a family member
* Enhanced maternity/paternity/adoption leave pay
* Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
* Additional benefits and discounts available through MyBoosts.
Find out more at http://boots.jobs/rewards. Exclusions may apply; eligible roles only.
A bit about us
At Boots, we’re proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive, so we’re committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
What’s next
If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full‑time, we are open to discussing part‑time and job‑share options. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you be at your best.
Legal
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case‑by‑case basis.
We hope to hear from you soon. Be brilliant with Boots.
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