Zachary Daniels are very proud to be exclusively retained on an incredible assignment. We are working with a very well known, successful and popular retail brand as they look for a brand-new Head of Digital to lead their in-house team. What are we looking for? They're looking for a Senior Digital Leader to connect eCommerce, CRM, and performance marketing into one growth-focused strategy that improves acquisition, conversion, retention, and customer value. The ideal candidate has strong DTC fashion/lifestyle experience, deep Shopify and paid media expertise, and a commercial, data-driven approach to scaling premium brands. A real strong all-rounder when it comes to Digital, CRM and Ecommerce. The more skills you can bring to the brand the better; whilst maintaining the premium brand positioning. Key Responsibilities: CRM
Own CRM strategy across all markets. Build personalised journeys and automated campaigns to drive engagement, retention, and LTV. Analyse performance and optimise against key KPIs (retention, repeat purchase, LTV, engagement).
eCommerce
Own the end-to-end customer journey across web and app. Drive trading performance (conversion, AOV, revenue, LTV). Identify and deliver improvements across UX, CRO, merchandising, and app experience. Optimise checkout, payments, and trust signals. Define and deliver the eCommerce roadmap with internal teams and partners. Ensure all digital touchpoints align with brand standards.
Performance Marketing
Lead paid media strategy to drive efficient growth and ROAS. Align acquisition with trading priorities and lifecycle strategy. Identify growth opportunities using data and insights. Establish clear reporting, KPIs, and governance across teams and agencies.
Experience:
Senior leadership experience in high-growth DTC, fashion, or lifestyle brands. Strong expertise across eCommerce, CRO, trading, and paid media. Proven experience scaling Shopify ecosystems and international markets. Deep knowledge of Meta, Google, YouTube, analytics, and automation tools. Strong commercial, analytical, and stakeholder management skills.
If you have what it takes and your keen to land your next big role, please make sure to apply today! #J-18808-Ljbffr