As Lead Paid Search Manager, you won’t just oversee strategy - you’ll be deep in-platform daily, building, optimising, and troubleshooting campaigns yourself. This is a fully hands-on role, ideal for someone who thrives in Google Ads, loves testing new ideas, and is driven by results. You’ll oversee end-to-end planning, build data-informed strategies, and ensure continuous optimisation that meets and exceeds business KPIs. Your Key Responsibilities: Strategic Planning : Design and lead paid search strategies tailored to full-funnel objectives, leveraging market insights, platform capabilities, and performance data. Live in Google Ads : From building new campaigns to making bid adjustments, reviewing search term reports, updating ad copy, and testing new formats—this is your daily work. Platform Execution : Manage campaigns directly within Google Ads and Microsoft Ads, ensuring everything is built to spec and performing at peak efficiency. Campaign Ownership : End-to-end responsibility for account structure, keyword research, ad copywriting, audience setup, budget pacing, and performance analysis. Optimisation & Testing : Conduct routine account maintenance, A/B tests, performance audits, and troubleshoot issues in real time. Performance Reporting : Build and present insightful reports, backed by your own hands-on data analysis in GA4, Google Ads, and other tools. Tool & Feature Adoption : Be the first to test and implement new Google Ads features—whether it’s AI bidding innovations, feed-based campaigns, or Performance Max configurations. Team Collaboration : Work closely with internal teams to align creative, messaging, tracking, and landing page experiences to campaign goals. Minimum Requirements Paid Search Expertise : Proven hands-on experience managing and scaling paid search campaigns via Google Ads and Microsoft Ads, ideally in fast-paced agency or high-growth client-side environments. Data Fluency : Strong grasp of conversion tracking, attribution models, GA4 analysis, A/B testing, and deriving actionable insights from performance metrics. Strategic Thinking : Ability to link performance data with business goals and build actionable, scalable paid media strategies. Platform Proficiency : Confident using tools like Google Ads Editor, Keyword Planner, and budget forecasting models. Communication Skills : Clear and professional written/verbal communicator who can translate complex performance metrics into strategic insights. Project Management : Skilled at prioritising multiple projects with high attention to detail and accountability for timelines and results. Ideal Skills & Experience: Experience managing international or multilingual paid search accounts (especially German and French-speaking markets). Familiarity with advanced Google Ads features such as Performance Max, Dynamic Search Ads, feed-based campaigns, and AI bidding strategies. Proficiency with SA360, Google Tag Manager, data layer debugging, and custom tracking solutions. Why Join Montu? Real Ownership : Run your own campaigns end-to-end and see the direct impact on patient acquisition and business growth. Innovative Tech Stack : Leverage AI bidding, GA4, MMM insights, and emerging ad formats to stay at the forefront of paid media. Professional Growth : Be part of a fast-growing marketing team where your input shapes strategy and innovation. Meaningful Work : Help expand access to life-changing therapies in a fast-growing healthcare sector. About Montu UK Montu UK is a leading digital health company specialising in cannabis-based medicines (CBPM). We are committed to transforming lives by improving access to safe, effective treatments and offering an exceptional standard of care. Our dynamic and supportive work environment is the perfect place for you to grow professionally while making a meaningful impact on patients’ lives.