JOB DESCRIPTION
JOB TITLE: Business Development Specialist- – Ticketing, Hospitality, Museum Tour & Events
DEPARTMENT: Events
REPORTS TO: Chief Operating Officer
DIRECT REPORTS: None
LOCATION: Molineux Stadium
HOURS: 37.5 hrs a week, 9am-5.30pm Mon-Fri
DATE: September 2025
We are Wolves. Progressive, determined, bright, unified and humble. A pack that is hungry for
success. Wolves is one of the fastest growing professional football clubs in the UK, and also boasts
one of the richest histories in the beautiful game.
Formed in 1877, Wolves was a founder member of the Football League, and was one of the
country's most successful sides in the fifties and sixties. During a two decade spell the Black
Country's most decorated side won three First Division titles and one of its four FA Cups.
Fast forward 70 years and Wolves are back amongst football's elite, in the Premier League for a sixth
successive season; but now we compete as a sports and entertainment business across multiple
brand verticals. As a challenger club, Wolves dare to be different, which is why creating world class
propositions in esports, fashion and music are all part of our ambitious plans.
At Wolves, we don't simply look to the future, we seize it.
We are committed to safeguarding and promoting the welfare of children, young people and
adults at risk. We expect all colleagues and volunteers to share this commitment. This means that
the post-holder is required to apply all relevant policies and uphold the Club's commitment to
safeguarding children, young people and adults at risk and to ensuring that Wolves is free from
discrimination and harassment.
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Job purpose
We are looking for a proactive and commercially minded Business Development Specialist to join
our team, focusing on Ticketing, Hospitality, Stadium Tours and Events. This role is dedicated to
driving revenue growth, building new customer opportunities, and enhancing the overall client
journey for our live experience products.
Working closely with these teams, as well as the Club's central Marketing and Digital departments,
you will act as the bridge between sales strategy and execution – ensuring our products reach the
right audiences, through the right channels, with clear commercial outcomes.
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Key responsibilities
* Strategy & Campaign Support
o Support the Ticketing, Hospitality, Stadium Tours and Events team in developing
tailored marketing strategies for each product line.
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o Identify, test and optimise paid digital advertising channels (Google Ads, social
media ads, affiliates, etc.) to drive sales.
o Regularly analyse campaign performance and provide actionable feedback to the
sales team.
* Execution & Coordination
o Manage the marketing calendar for all relevant products, ensuring timely execution
of scheduled emails, app pushes and campaign content.
o Act as the primary liaison with the Club's central Marketing and Digital teams to
ensure smooth coordination and alignment.
o Oversee day-to-day marketing execution tasks, ensuring campaigns launch on time
and to a high standard.
* Innovation & Growth
o Research and explore new E-commerce and ticketing promotion channels to
broaden reach and improve ROI.
Share insights and best practices from the sports and entertainment industry to keep our marketing
approach innovative
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General responsibilities
* Compliance with Club policies
* Compliance with the Club's health and safety procedures
* Compliance with the Club's safeguarding policies
* To promote the Club's values of progressive, humble, determined, bright and unified
* To work consistently to embed equality & diversity into the Club
* To undertake such other duties as may be reasonably expected
* To maintain professional conduct at all times
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Key relationships
* Chief Operating Officer – line manager.
* Marketing/Digital– working closely to provide support as and when required.
* Head of departments- F&B, Ticketing, Ancillary Sales & Events
* Media/Content team – to ensure Wolves digital platforms and marketing increase the audience
and engagement of the club's written, video and audio content.
* Commercial, partnerships and Wolves Foundation – assisting in delivering digital marketing
campaigns on behalf of various departments within the club.
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PERSON SPECIFICATION
Job Title: Marketing Support Specialist – Ticketing, Hospitality & Events
Knowledge: the level and breadth of knowledge to do the job e.g. understanding of a defined system,
method or procedure, legal or regulatory frameworks etc
Essential
* Proven experience in marketing, digital advertising or campaign management, ideally in sports,
entertainment, or live events.
* Strong understanding of paid digital marketing channels (Google Ads, Facebook/Instagram Ads, PPC,
affiliates, etc.).
* A strong understanding of GDPR and best practices with regards to data management
* An understanding of football fans, what makes them tick
Desirable
* Knowledge of Wolves, the club, it's history/traditions and supporters
Technical/work-based skills: skills specific to the job e.g. language competence, typing skills, coaching skills
etc
Essential
* Basic understanding of HTML and CSS for simple edits to email and on-page code.
* Strong written English and creative writing for marketing campaigns
General skills and attributes: more general characteristics e.g. flexibility, communication skills, team working
etc
Essential
* Ability to analyse data, interpret results and produce clear performance reports.
* Excellent communication and coordination skills, with experience collaborating across multiple
teams.
* Highly organised with strong attention to detail and ability to manage multiple projects
simultaneously.
* A proactive and problem-solving mindset, with passion for live sport and events.
Experience: proven record of experience in a particular field, profession or specialism.
Essential
* Minimum of one year working with Business Development/ Digital Marketing
Desirable
* Previous experience of delivering a digital platform or project from ideation to launch
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Qualifications: the level of educational, professional and/or occupational training required
Desirable
* Business/ Marketing degree or similar relevant qualification.
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