Digital Marketing Manager (PPC & SEO Focus) Salary: Up to £50,000 Location: Newark-on-Trent (Hybrid - 2 days from home) Job Type: Full-time, Permanent We are recruiting on behalf of our client, an established organisation, seeking to expand its high-performing Marketing function. This newly created role will form a third specialist team focused entirely on Digital Marketing, supporting the business's ambitious growth plans. This is an exceptional opportunity for a driven Digital Marketing professional who wants to own the digital strategy, shape a new team, and play a key role in increasing brand visibility, customer engagement, and high-quality lead generation. Role Purpose As the Digital Marketing Manager (PPC & SEO Focus), you will collaborate closely with the Marketing Director and senior Marketing leads to design and execute a cohesive digital strategy. Your work will focus on increasing brand awareness across target audiences, strengthening engagement with the product and service portfolio, and driving new business into multiple sales channels. Core Responsibilities - SEO strategy leadership and hands-on optimisation - PPC campaign management across Google Ads, Microsoft Ads, and other platforms - with strong performance optimisation - Develop digital strategies aligned with wider commercial goals - Create innovative digital campaigns that increase visibility, engagement, and conversions - Oversee SEO, paid search, display, paid social, and email marketing - Identify and explore new digital channels - Continuously optimise website content and customer journeys - Analyse digital performance, customer behaviour, and market trends - Deliver an exceptional online customer experience - Support internal teams with digital assets and touchpoints - Manage, motivate, and grow a high-performing digital team Essential Experience Required Key Required Expertise: - Strong SEO experience with proven ranking improvements - Advanced PPC expertise, confident with Google Ads & Microsoft Ads Additional essential experience: - Designing multi-channel digital strategies - Website optimisation and conversion improvement - CRM experience (ideally HubSpot) - Email marketing across lifecycle and transactional flows - Online brand-building - Working closely with sales teams to improve pipeline efficiency - Demand-generation and lead-generation success - Budget and resource management - Translating complex products into compelling digital messaging - Strong analytical skills and KPI reporting - Building and maintaining marketing dashboards - B2B marketing experience Desired Experience - Knowledge of ecommerce platforms - Experience pitching ideas to senior stakeholders - Building segmentation models - Cross-functional collaboration - Experience within the technology sector Desired Skills - Creative thinker with strong storytelling skills - Clear and confident communicator - Ability to lead and inspire a team - Customer-first mindset - Highly analytical and data-driven - Adaptable, proactive, and target-focused - Positive and collaborative approach Additional Information - Hybrid working: 2 days per week from home - Equal opportunities and disability confident committed employer - Must be able to commute or relocate to Newark-on-Trent before starting If you feel you are right for this role, please apply today.